NewVo Beauty Touts Pureology as Best Cruelty-Free Natural Hair Care

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NewVo Beauty responds to the future of animal testing in the beauty industry, and recommends Pureology for people against animal cruelty.

On March 29, Sara Greenstone, a spokesperson from NewVo Beauty, releases a response regarding the future of animal testing in the beauty industry and advocates the use of Pureology, an all-natural hair care line.

According to Belfast Telegraph, many beauty companies test products on animals. However, the article says the European Union banned animal testing in all cosmetic companies. Now, in an attempt to push global companies to comply, the EU put more restrictions on animal testing. Companies that test on animals are now barred from selling cosmetics within EU territory.

Greenstone says this would be a significant push for companies to quit testing on animals because the European market is so large. “I think, at this point in time, most companies have realized that animal testing is not necessary when there are a variety of different test options,” she says. “Europe is known for its expertise in cosmetics and beauty products. It’s one of the biggest markets in the world. Animal testing could ostracize your brand and prevent you from selling your product in the EU. No matter how big or successful your company is, this could really hurt your sales.”

The new restrictions on the ban could promote other cruelty-free brands like Pureology, Greenstone says. “As a generation, our needs and preferences have shifted,” she says. “We are more health and environmentally conscious than we have been previously. We want products that reflect our lifestyles and beliefs.”

Greenstone says Pureology is sulfate-free, paraben-free and cruelty-free. “Because Pureology is made from natural ingredients, it will keep your hair moisturized and clean without amplifying damage. I think it’s important for other companies to follow Pureology’s mission and remove harmful chemicals from their products and cease all animal testing.”

NewVo Beauty sells over 5,000 professional beauty salon products. Committed to providing quality, hard to find products and great service, NewVo Beauty offers high-demand salon merchandise at affordable prices. They’re available 24/7 to answer any queries to ensure customers have a great buying experience.

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Sara Greenstone
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