fishbat, Inc. Discusses the New Fire Me! App

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Following an article highlighting a new app called FireMe!, social media agency fishbat releases a statement.

On March 31, social media agency fishbat, Inc. releases a statement following a Mashable article by Kris Holt regarding the new social media app Fire Me!, which is supposed to help employees avoid sending out negative tweets that could get them fired.

According to the Mashable article, if you’ve ever said anything bad about your boss on Twitter, the new app called FireMe! might just send you a tweet. The tool was created by Ricardo Kawase and his team at the University of Hannover in Germany. FireMe! tracks certain negative phrases about bosses and jobs, and will then rate how likely the comment will be to getting the poster fired.

The article states that, “When FireMe! flags such a tweet, it automatically sends another tweet to the user in question, reading something like, "Can you imagine if your boss gets to know that you said: 'I hate my job so much'. You said that on Twitter and the whole world can see it!" The offending user is sent a link to the FireMeter! score, which displays how likely it is that the user will be fired. While the score might be just for fun, it weighs in on helping people watch what they tweet.”

The article goes on to mention that users are given the option to delete their tweet, reporting that out of 4,304 warnings sent over three weeks, 249 people deleted their messages. Kawase’s team found that people tended to send out more negative tweets about their jobs than positive ones.

Sida Li, VP of Internal Operations of fishbat, knows how important it is for people to watch what they tweet. “People need to be careful with what they send out on Twitter. While social media has many benefits involving communication, some people forget that it can be a very negative thing when used the wrong way. The FireMe! app could help a lot of people, but they should still be able to realize that they need to be careful with what they say online.”

fishbat, Inc. is a full-service online marketing firm and social media agency. We're branding experts that can help your business be a part of the conversations that are already happening. Through social media management, search engine optimization (SEO), web design, and public relations, we can raise awareness about your brand, strengthen your corporate image, and place your business in front of your ideal audience.


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Scott Darrohn
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