SCA Promotions Covers Texas Lottery’s Special Event Promotion for Star TrekTM Scratch-off Launch Party

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William Shatner will be on hand for a ceremonial presentation.

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SCA is excited to bring a dynamic, and potentially cash-laden, feature to an event that will already be full of character. - Christine Bennett, Senior Account Executive

SCA Promotions, in conjunction with Pollard Banknote, announces a collaborative effort with the Texas Lottery for the development of a Star Trek-themed Money Bags™ game to support the Texas Lottery’s Star Trek launch party. On March 30, 2013 at the Dallas Convention Center, the Texas Lottery’s Star Trek Scratch-off launch party will aim to break the current Guinness World Record for the largest gathering of Star Trek-outfitted attendees in one place. An official from the Guinness World Records will be on hand to witness if Dallas will break the current record of 1,063 that was set last year at Destination Star Trek London.

The event will feature a ceremonial presentation by William Shatner, the original Captain Kirk, and the chance for three attendees to play for $50,000 each, totaling $150,000 covered by SCA Promotions.

Participants can expect free admission if they come dressed in character. There will also be opportunities to purchase the Star Trek scratch-off tickets before they are available in stores and win multiple onsite prizes. One guest will win an all-expense paid trip to the national Star Trek Convention in Las Vegas.

SCA Promotions helped design the Star Trek-themed game board with 15 prize envelopes filled with various Star Trek symbols. With careful consideration, contestants will choose three prize envelopes in an attempt to reveal three Star Trek logos. SCA Promotions will award $500 to contestants that match two out of the three symbols.

“SCA is excited to bring a dynamic, and potentially cash-laden, feature to an event that will already be full of character. Money Bags is one of our most popular games because of the unique interaction it creates. We find it receives positive feedback from everyone involved because it can be tailored to fit the event and contestants really enjoy choosing the winning envelopes,” said Christine Bennett, Senior Account Executive at SCA Promotions.

For more information on the event, visit the official Facebook page.

™ & ©2013 CBS Studios Inc. STAR TREK and related marks are trademarks of CBS Studios Inc. All Rights Reserved.

About SCA Promotions
Dallas-based SCA Promotions delivers promotional solutions and incentives that connect with consumers, without risk to the sponsor. For more than 26 years, SCA has offered an entire suite of advanced, interactive promotions, instant win promotions, record-breaking sweepstakes, and inventive games designed to engage and motivate. SCA has covered billions of dollars in prize coverage and paid out more than $177 million in cash and prizes for sales and consumer product promotions, lottery and casino jackpots, radio contests, direct mail, Internet, and sports promotions. SCA has offices in Dallas, London, Las Vegas, and Calgary, with affiliate partners across the globe.

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