Healthcare Reform Uncertainty Challenges Small Business Owners’ Planning

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The Affordable Care Act goes into effect in less than a year and businesses are unclear on how to move forward, according to author J.D. Harrison in his recent Washington Post article. E-StrategyMarketing.Net offers steps to help mitigate those uncertainties, and on how to get ahead of the game before the reforms go into effect.

How can some businesses that provide their employees benefits compete with those businesses that don’t?

Business owners have so many hurdles to overcome and the latest being, what the new healthcare reform is going to cost. How can some businesses that provide their employees benefits compete with those businesses that don’t? Is it accounting? Is it less turnover of employees? Is it being content with less profit? Or, is it better business fundamentals?

Healthcare costs have been increasing at an alarming rate for decades. There are more questions than answers at this point. Will reform spread the risk across the board successfully, and will insurance companies be more competitive? Should it be a factor in continuing or expanding business?

In the Washington Post, J. D. Harrison’s article, “Health-care law uncertainty grips Old Town Alexandria café--and other small businesses” mentions a study. Adecco, a human resources consulting firm, states in the study that “nearly a third of employers said they stopped hiring or cut their workforce because of the law.”

How can a business owner let employees go if there is a demand for their product or service?

The article starts out with important concerns of unknown future costs, and small business owners deciding whether or not to expand. With regulators still defining terms, it can be difficult to decide which direction to take, not knowing the numbers.

Harrison discerns that if a business has mostly young people, their premiums will increase. If a business is made up of older employees that insurance companies are charging more for premiums, the costs will be less.

Successful businesses find out what the policies are and then find a way to work with them. If the demand is there, the numbers can work. To just sit back and wait will be a disadvantage.

Marketing is the key for capturing that demand. This is a good time to set up or improve fundamentals, such as automatic systems, that will generate more leads and clients. Also, the fundamentals that will get more transactions with current clients, allow competition based on value versus price, and increase profits.

For additional information on how to triumph over the transition of healthcare reform, visit http://www.E-StrategyMarketing.Net.

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Gail Benton
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