New Book by Award-Winning International Salesman Thomas F. La Vecchia Reveals Upside of Unemployment

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Two strangers offer formula for success in new book, "The X Factor Selling System"

Award-winning international salesman, Thomas F. La Vecchia, found himself out of work last year, and decided to write a book. La Vecchia was struggling with it when he met Deanna Dunsmuir, who was also out of work. Together they completed the book in eight weeks, and just last month it hit No. 99 out of the top 100 Kindle books on Amazon.

The X Factor Selling System: The Sales Expert’s Guide to Selling, by La Vecchia, and Dunsmuir, is a step-by-step guide for greater achievement in sales, business and life in general, offering a proven and innovative process. Readers learn how to go from a “C player” to an “A player” in no time at all!

While the book appeals to new and veteran sales professionals, it can also be useful in life in general. The book teaches how to get someone to say yes by finding their motivating factor, stimulating it and aligning goals for mutual success.

Everybody has a motivating “X factor,” and by uncovering it, the reader will have greater success in sales and in business. La Vecchia promises, “By using four purchasing categories (people, process, product, price) you can place your target into one of them and then dig deeper to find out why they purchase that way (that is their X Factor).”

Anyone can be a salesperson given the right process and training. But, La Vecchia warns, while you can teach skill, the reader must have the will and passion to carry it out.

One Amazon reviewer says, “When I got into the business world post my MBA I learned very fast that MBA programs fail to deliver a very essential skill set for every business manager. How to sell! … This book does it simple and straight forward with an easy model to follow and implement.”

The book lays a solid foundation for those in sales, but further training may be necessary to implement the method, which is why La Vecchia holds seminars and has developed an e-learning platform to complement his method.

“This process adapts to the environment you are in,” La Vecchia explains, “thus providing a realistic approach. It does not require the reader to use a script; it is simply motivating what is already in place.”

Learn more about the book at

The X Factor Selling System: The Sales Expert’s Guide to Selling
By Thomas F. La Vecchia, MBA with Deanna Dunsmuir
ISBN-10: 1475975015
ISBN-13: 978-1475975017
Approx. 94 pages
Dimensions 5.5 x 0.2 x 8.5 inches
Softcover: $14.99
E-book: $3.82
Available at Amazon, Barnes & Noble, iUniverse

About the author

Thomas F. La Vecchia, MBA, aka “The Sales Expert,” is the creator of the X Factor Selling System. He has worked in the pharmaceutical/medical device space in both the individual contributor role and in sales leadership. He has won more than 10 national sales awards and has led his colleagues to win another 10 awards. He has his MBA from Fairleigh Dickinson University in Hackensack New Jersey and his undergraduate degree from Rutgers University. Thomas’s accomplishments during his 20 years of corporate experience include bringing up regional sales teams to top ranking positions, as well as coaching and developing high performance sales professionals. He has presented internationally on various sales topics and is now sharing his “secret sauce” with the rest of the world. Thomas was born and raised in New Jersey and currently lives in the northern New Jersey area with his wife Rosalia and his two children, Felicia and Giuseppe. His goal for unveiling the X Factor Selling System is to inspire greatness.

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Grace Hunsberger
Bohlsen Group
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