Napa, California (PRWEB) April 10, 2013
Enologix, Inc. advances Douglas McKesson, Jr. to General Manager as the company launches its winemaking software to help wine companies scale quality and volume in Napa Valley.
Enologix’ new software helps wine companies scale quality and volume, which is the largest problem facing California luxury wine. 95% of brands do not produce 3-year trailing average 90-point scores for Cabernet Sauvignon, Chardonnay or minor varieties at 1,000 cases.
McKesson will integrate vineyard, blend and bottle activities with software that distributes analytics to vineyard, winery and sales operations.
McKesson is responsible for day-to-day operations at the company, directing engineering, research, marketing and sales functions for the company.
McKesson combines his winemaking experience in Napa with his decade in Silicon Valley high-technology to create first wine quality software.
McKesson has influenced wine business infrastructure by publishing studies in industry publications regarding Wine Spectator’s 100-point score (http://www.winebusiness.com/wbm/?go=getArticleSignIn&dataId=88158).
McKesson has co-authored peer-reviewed scientific studies to question the validity of controversial academic tannin and color methods (http://www.aoac.org).
McKesson is a Sonoma native and holds a Bachelor’s degree in Chemistry from UC Santa Cruz and MBA from Arizona State University.
Enologix president, Leo McCloskey, says, “Napa Valley needs to meet the challenge of producing larger batches of fine Cabernet Sauvignons. The benchmark are the Bordeaulais who produce larger batches of 90-plus-point wine. Doug’s deep understanding of online information technology, chemistry and the wine business make him especially well-suited to the role.”
Enologix, Inc. is the leading wine analytics service in Napa Valley. Enologix has deep expertise in flavor and fragrance chemistry and has a proven track record of leveraging this information to help transform Napa Valley wine companies into 90-plus-point brands and increasing volume to 30,000 cases. New York Times Sunday Magazine, Wired and other New York media have covered the company.
The Company’s core purpose is to leverage metrics to become the industry standard in the future for manufacturing and selling wines. To find out more, please visit http://www.enologix.com.