Two Supply Chain Veterans Join The GS1 US Industry Engagement Team

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Melanie Nuce and Michael Pheney to Lead Apparel & General Merchandise and Healthcare Industry Initiatives, Respectively

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Melanie’s strong retail and technology background combined with Michael’s healthcare supply chain experience will provide the leadership that our industries require to help them adopt GS1 Standards and meet the needs of their businesses.

GS1 US has appointed two new executives to the Industry Engagement team: Melanie Nuce has been named vice president, apparel and general merchandise and Michael Pheney has joined as vice president, healthcare.

"Melanie and Michael make an impressive addition to the team of talent, dedicated to driving industry collaboration in vertical markets," said Siobhan O’Bara, senior vice president, industry engagement, GS1 US. "Melanie’s strong retail and technology background combined with Michael’s healthcare supply chain experience will provide the leadership that our industries require to help them adopt GS1 Standards and meet the needs of their businesses."

Ms. Nuce is responsible for leading the industry engagement strategy to drive broader adoption of GS1 Standards and GS1 US solutions for the apparel and general merchandise industries. In her role, she will help guide the GS1 US Apparel & General Merchandise Initiative by working with industry stakeholders to identify business needs and by developing standards-based approaches to address them. The goal of the initiative is to support industry-wide adoption and use of GS1 Standards to help companies achieve source to store supply chain visibility— ensuring that the right product is in the right place at the right time for today’s consumer.

Prior to joining GS1 US, she was the director of retail industry marketing at GXS, where she monitored and measured industry trends to define the strategy for both the retail and consumer products verticals. She focused on prospect, customer, and internal education, as well as positioning and go-to-market plans.

Ms. Nuce is active in the ongoing development of global standards and is a frequent speaker at educational seminars and industry tradeshows. She has presented at the National Retail Federation’s Big Show, the Council for Supply Chain Management Professionals’ Annual Global Conference, and American Hardware Manufacturers Association’s Hardlines Technology Forum.

Ms. Nuce earned her bachelor’s degree in Professional Studies from Bethany University.

Mr. Pheney is responsible for driving the adoption and implementation of GS1 Standards to improve patient safety and supply chain performance in the healthcare industry. He is also responsible for engaging various stakeholders to understand their collective objectives and offering strategic guidance of the use of standards and technology to improve business and clinical processes. Mr. Pheney leads GS1 Healthcare US, an industry-driven initiative that is driving forward open, global standards to help healthcare companies improve the accuracy, speed, and efficiency of the supply chain and care delivery.

Prior to joining GS1 US, he was director, global supply chain operations at Covidien, where he was responsible for customer service, global distribution, transportation, trade compliance, and replenishment planning. At Covidien, Mr. Pheney was recognized for numerous achievements including reducing department spend by more than $1 million each year while improving service levels. He also implemented the Operational Excellence program in which he identified $8 million in cost savings and numerous service improvement opportunities.

Before working at Covidien, Mr. Pheney was director, business process controls at Tyco-Mallinckrodt Inc. His responsibilities included leading large scale supply chain projects and ensuring that cross-functional business processes were aligned and implemented to meet organizational goals.

Mr. Pheney earned a master’s degree in Business Administration and bachelor’s degree in Business Administration and Accounting from St. Louis University.

For more information about GS1 US, visit

About GS1 US®
GS1 US, a member of GS1, is an information standards organization that brings industry communities together to solve supply-chain problems through the adoption and implementation of GS1 Standards. More than 200,000 businesses in 25 industries rely on GS1 US for trading-partner collaboration and for maximizing the cost effectiveness, speed, visibility, security and sustainability of their business processes. They achieve these benefits through solutions based on GS1 global unique numbering and identification systems, barcodes, Electronic Product Code-based RFID, data synchronization, and electronic information exchange. GS1 US also manages the United Nations Standard Products and Services Code® (UNSPSC®).

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