Georges St-Pierre Launches Mobile Fitness Revolution With Groundbreaking App

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Renowned UFC Champion launches Touchfit to make elite fitness accessible.

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“As workouts are never one-size-fits-all, our goal was to create a game-changing, customizable program that can be used anytime and anywhere by people of all fitness levels,” stated Georges St-Pierre.

Reigning UFC® welterweight champion of the world, Georges St-Pierre (GSP) and software publisher Zolmo unveil Touchfit: Georges St-Pierre, a new fitness app that puts St-Pierre’s no-holds-barred training and nutrition regimen in the hands of the masses.

The feature-loaded app, designed for iPhone and iPod Touch, learns and adapts after each exercise to serve up a virtually infinite number of tailored workouts based on the user’s own strengths, weaknesses and overall level of fitness. Touchfit: Georges St-Pierre provides the fastest route to a strong, balanced, high-performance body through a level of personalization not available from traditional at-home fitness products.

Developed in close collaboration with GSP’s training team, Touchfit: Georges St-Pierre takes a one-on-one approach to personal training providing targeted, real-time progress, motivational voice prompts and over 500 video exercises featuring GSP himself to push past plateaus on the road to ultimate fitness. The app includes exclusive high definition videos featuring Georges, his personal conditioning and gymnastic trainer Patrick Beauchamp along with his nutrition coach John Berardi adding to the intensive 360-nature of the program.

“As workouts are never one-size-fits-all, our goal was to create a game-changing, customizable program that can be used anytime and anywhere by people of all fitness levels,” stated Georges St-Pierre. “I wanted to give people access to the fitness principals of gymnastics and circuit training that have helped me win my UFC titles. Touchfit: Georges St-Pierre offers hundreds of different exercises, great nutrition tips and some serious motivation to help you develop the strength, stamina and physique you’ve always wanted. Touchfit gives users a personalized workout unlike any other at-home program.”

The revolutionary app redefines traditional home fitness by fitting into busy lifestyles, allowing users to work out wherever and whenever convenient for them. The program requires minimal fitness equipment, making it ideal for travel, at the park, at home or at the gym. The user simply selects a workout length and trains to his or her personal Touchfit Velocity, making it effective for every fitness level from beginner to advanced. Touchfit: Georges St-Pierre is designed for iPhone and iPod Touch and available for $6.99 at the Apple App Store.

About Georges St-Pierre
Georges "Rush" St-Pierre, also known as “GSP,” is a Canadian professional mixed martial artist, and the eight-time and current reigning UFC welterweight champion of the world. Raised in St-Isidore, Quebec, Canada, St-Pierre holds black belts in both Kyokushin karate and Brazilian Jiu Jitsu. Recognized as one of the planet's best pound-for-pound MMA fighters and all around athlete, GSP lives in Montreal but travels the world to train with the best coaches and training partners in all disciplines. For more information on Georges St-Pierre, please visit the official website, GSP’s Facebook and Twitter

About Zolmo
Zolmo is an award-winning publishing and technology company that invests in own IP projects, creating lifestyle and entertainment titles across a variety of mobile app stores. Working in partnership with British TV chef phenomenon Jamie Oliver, Zolmo have created a string of hugely successful lifestyle app franchises including Apple Design Award winning Jamie’s 20 Minute Meals and subscription based Jamie’s Recipes, downloaded by more than 8 million users worldwide. Further partnerships with Google, Samsung and Phaidon Publishing have seen Zolmo continue their mission to re-invent legacy formats, gaining them inclusion in the Design Weeks Top 50 Global Design Consultancies 2012. Zolmo's revolutionary new fitness platform, Touchfit, will launch its first title in collaboration with renowned UFC® world champion, Georges St-Pierre providing a customized, mobile approach to personal fitness.

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