Liberty Announces its Rebranding

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Following a year of outstanding innovation, achievement and growth Liberty is proud to announce its rebranding.

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The changes we’ve made to our company’s brand represent our overall direction for the future

This December Liberty’s dedication to the well-being of Canadians in and out of their homes lead Liberty to the acquisition of Firetec Health and Safety and its subsidiaries. In addition to being one of the largest residential service providers in Canada, Liberty is now a leader in providing technological solutions to the health care industry serving approximately 100 secondary and auxiliary hospitals across Alberta and British Colombia.

Liberty’s launch into the healthcare industry and developments over the past year, lead Liberty to a new mission statement that reflects the company’s passion for creating opportunities for everyone connected to Liberty.

Liberty’s new mission is to “create opportunities for its customers, employees, partners and the communities they live in. Liberty achieves this by focusing on the needs of our customers above all else. Through innovation and applying new technology, we strive to simplify and empower the lives of those who are connected to Liberty.”

Liberty’s new look allows the freedom to build on existing health care and commercial accounts, while reflecting the increasing trend towards home automation and energy management for residential customers. Liberty has removed the word “security” for the familiar “Liberty Security” in favor of progression towards home automation, integrated systems for commercial and movement into the health care industry.

The new Liberty “green” represents growth, a fresh perspective and the youthful nature of our company. Liberty’s slogan remains “Simple | Safe | Smart” as Liberty is and always will be dedicated to simplified solutions for customers. Nathan Baldry founder and managing partner at Liberty says, “the changes we’ve made to our company’s brand may seem subtle on the surface, they represent our overall direction for the future”.

For additional information please visit
Call Liberty at 1.866.926.7233 or email info(at)libertysecurity(dot)ca

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Alexa Morency
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