SMR Bathrooms Announces “Green Bathroom” Initiative

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Ecologically sound living is now an essential part of people's lives. SMR recognise this and are committed to providing a range of ‘green’ solutions for the smallest room in the house.

Logo for SMR Bathrooms

SMR's Logo

SMR are committed to providing as many green options from the bathroom furniture market as possible.

Leading bathroom goods supplier SMR Bathrooms has launched a “green initiative,” bolstering its commitment to providing ecological bathroom solutions for its customers.

The firm, based in Portsmouth, Hampshire, now stocks a variety of “green” bathroom solutions in its catalogue seeking to strengthen its customers' awareness of impact on the environment. SMR's move comes as increasing numbers of consumers seek to make their bathrooms more ecologically sound in a bid to reduce their carbon footprint and energy and water costs. As consumers struggle to meet the costs of their energy usage, these measures are set to become increasingly important as we progress into the 21st century and deal with dwindling energy reserves and rising energy prices.

Established in 2002, SMR initially focused on the distribution of heated towel rails. As the business grew, so did its portfolio, encompassing a variety of bathroom fixtures and fittings. It has since grown to encapsulate ecological goods through this green initiative, and though the firm retains a small showroom at its headquarters, it now conducts most of its business online through its website:

The commitment to green bathroom solutions reflects growing determination among consumers and governments to seek out ecological solutions for their homes. The UK signed the 2011 UN-led “Road Map” in South Africa that requires a 42percent cut on 1990-levels of greenhouse emissions by 2020, and consumers seem eager to play their part.

Steve Jordan, marketing manager at SMR, believes that this this green initiative highlights SMR’s commitment to green bathroom solutions, which has drawn acclaim from its customers. “SMR are committed to providing as many green options from the bathroom furniture market as possible,” he said. “Our customers are always pleased to discover new solutions that allow them to be both economical and ecological. Perhaps the biggest saving to surprise customers is the use of flow regulators to reduce water consumption.”

With an average of 70 percent of a household’s water use coming from the bathroom it is unsurprising that these practical solutions for saving water are popular. Using a shower rather than a bath could halve water usage, with a bath requiring between 20 and 50 litres per filling. One of the products in the green initiative highlighted as one of the easiest and most economical solutions to saving water in a bathroom are flow regulators, such as these. A flow regulator fitted to a shower hose can restrict the output to 2.5 gallons of water per minute, which, particularly when coupled with a shorter showering time, can save around 3,500 gallons of water per year. Such regulators are also available for mono mixers and basin pillars, restricting the water flow from taps as well as showers and further reducing water usage.

SMR's green initiative also focuses on the use of electricity and gas for hot water and heating, which is the most common form of energy consumption in bathrooms. Using an A-Rated electric shower will achieve maximum efficiency, while installing an A-Rated combination-boiler will also save gas usage and ensure that no hot water is wasted. Fitting energy efficient LED lights will further reduce the cost of electricity.

The choice of radiator can also drastically affect energy consumption. SMR's green initiative highlights the use of heated towel rails rather than a panel radiator to reduce the need for extra washes of wet towels while simultaneously heating the bathroom. These installations also warm and cool quicker than traditional panel radiators, requiring less planning time and therefore are less likely to attract wastage. Utilising a high-output stainless steel towel rail will also retain heat for longer periods, resulting in greater warmth retention in the room. Dual-fuel towel rails have the option to be used either through a central heating system or separately via a switch. This results in less wastage as, particularly in summer months, only heat that is needed is used to warm the bathroom.

As the green revolution continues, such initiatives are becoming increasingly commonplace in the UK. As energy bills continue to rise and energy reserves further deplete, such energy efficient measures will become even more of a necessity.

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Steve Jordan