JW Marriott Denver Cherry Creek Deploys Passkey to Elevate its Offering to Meeting Planners and Attendees

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Hotel can now offer its group clients the power of online reservations, tracking and upgrades.

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We are always looking for ways to differentiate ourselves... The addition of GroupMAX allows us to do this while significantly impacting the level of service we can provide our planners and guests.

Situated in the heart of scenic Cherry Creek, and considered a gem among Denver area hotels, the JW Marriott Denver Cherry Creek offers over 8,400 square feet of meeting space to a wide range of groups. It was the property’s commitment to top-notch service levels that prompted it to deploy Passkey’s GroupMAX™ online hotel booking toolset.

In its mission to lift its event service levels to new heights, this AAA, Four-Diamond luxury hotel is among the latest to implement the industry’s leading booking technology.

“As the only luxury hotel in the Cherry Creek area, we are always looking for ways to differentiate ourselves,” comments Jan Lucas, general manager at JW Marriott Denver Cherry Creek. “The addition of GroupMAX allows us to do this while significantly impacting the level of service we can provide our planners and guests.”

Meeting planners holding events at the property will now gain access to a wide range of online tools and information that help them increase fulfillment of their contracted blocks while mitigating their attrition risks; meanwhile event attendees will be able to enjoy the convenience of online reservations.

Perhaps even more compelling is the unprecedented ease with which the hotel can now offer its group guests a wide variety of options such as room upgrades, extended stays and hotel services. This provides guests with a more enjoyable and complete lodging experience, while allowing the hotel to generate considerable incremental revenue from its groups.

“Our goal is simple: To help hotels exceed the expectations of their meetings planners and guests,” asserts Greg Pesik, CEO and president of Passkey. “We anticipate that GroupMAX will allow the JW Marriott Denver Cherry Creek to do just that while improving the hotel’s own operating efficiency.”

The Cherry Creek property is among over 130 Marriott brand properties around the world that have now deployed GroupMAX.

About JW Marriott Denver Cherry Creek
The JW Marriott Denver features 196 luxurious guest rooms and suites that blend modern décor with generous space, high-tech amenities and an exquisite 4-piece marble bathroom. The hotel - which features Antoine du Chez Spa, a state-of-the-art fitness center and 24-hour room service - was featured as one of the Top 200 U.S. Hotels on Condé Nast Traveler’s 2011 Readers’ Choice Awards. In addition, the JW Marriot Denver features the culinary excellence of the acclaimed Second Home Kitchen + Bar, a unique Sage Restaurant Group concept by restaurateur Peter Karpinski located adjacent to the hotel. For more information, please visit http://www.jwmarriottdenver.com or call 303-316-2700.

About Passkey International, Inc.
Passkey (http://www.passkey.com) is the travel industry's leading hotel booking technology for meetings and events. The Company's cloud-based platform, GroupMAX, is used by thousands of hotels, destinations and meeting planners worldwide to manage the hotel accommodation process for events of every size. At the heart of GroupMAX is the ability for group guests to book their hotel rooms online in event-specific booking websites while enjoying multiple stay and upgrade options. With offices in the US, UK, Hong Kong and Singapore, the Passkey global network now includes over 90% of major US and UK Convention and Visitors Bureaus, as well as a wide range of hotels, casinos, resorts, meeting planners, corporations and meeting management companies.

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Lindsay Faria
Passkey International
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