Customers want the convenience of ordering online but also often want to speak to someone about what they’ve seen
Battlesbridge, Essex (PRWEB UK) 24 April 2013
The flooring supplier, which houses an expert sales force at its headquarters in Battlesbridge, Essex, decided to invest in instant chat technology to better meet the demands of prospective buyers who are looking for a little more information about the company’s products and services before committing to a purchase.
Web users can instigate a conversation with one of the company’s flooring consultants by simply entering their name and a brief description of their query into a short online form. Staff will then be able to respond to the consumer instantaneously, ensuring that customers have access to the right information at the right time and that no sales opportunities are missed.
Green Apple’s Managing Director, Stephen MacVicar, feels it is important to make it as easy as possible for the customer to get in touch with the sales department at his firm.
“Poor customer service instantly destroys the consumer’s perception of a company, regardless of whether they have walked into a store and asked a sales representative for advice or are browsing a website for information,” he explains. “We’re 100% committed to making sure our customers enjoy a positive shopping experience at every stage of the buying cycle, which is why we felt it necessary to explore other means of communication between our sales team and prospective online buyers.”
He believes that, despite the prominence of the web in our everyday lives, people still have their reservations about buying online and often want to test their own preconceptions of any web-based firm. “We appreciate that buying home improvement products online is sometimes a huge leap of faith for some people; in our experience, customers want the convenience of ordering online but also often want to speak to someone about what they’ve seen and, of course, look for reassurance that the company is genuine and the staff are good at what they do. Our online chat facility allows customers to set their mind at ease quickly without even having to pick up the phone,” he adds.
Green Apple Flooring supplies an extensive range of solid wood, engineered and laminate flooring to the UK. The company is proud to stock flooring products and accessories from some of the best-known flooring brands in Europe, including Quickstep and Elka, at extremely competitive prices. Visit the company’s website for more information or call 0800 002 9525 to speak to a member of staff directly.