Kansas City Digital Ad Agency, MarketingXchange, Offers "Smarter" Websites with Responsive Web Design

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MarketingXchange, Inc., now offers Responsive Web Design which allows one website design to possess the ideal functionality on a variety of different devices from desktops to tablets to tiny mobile phones. Screen size no longer dictates the design layout because the fluid design adapts automatically.

“2013 is the year of responsive web design.” - Pete Cashmore, CEO, Mashable

Responsive web design is a means of developing a website so it conforms to various formats. It solves the problem of needing different website designs for desktop computers, tablets, and mobile phone screens. Instead of having to design a separate website or app for each device, responsive web design automatically conforms itself to multiple screen sizes only showing what is most important in a hierarchy. In our multi-screen world, this allows people to access the same content on whichever devices they own. Although mobile phone websites and apps still have their place, responsive web design is a more efficient way to build and maintain websites.

MarketingXchange, Inc., a digital and lead generation marketing company in Kansas City, creates responsive website designs for its clients. Most recently, they created a responsive website design for a lawn care company located in Olathe, KS. Heritage Lawns & Irrigation had both a website and a mobile website designed by MarketingXchange several years ago. Heritage Lawns and Irrigation owner, Wes Ory, decided it was time to try responsive design. “I’m very pleased with the results”, Ory said. “It looks great on every screen and even hides less important information for mobile users emphasizing features such as the ‘Call Now’ button.” To see an example of responsive design, visit http://www.heritagelawnskc.com. Drag in a corner of the web browser to shrink the screen and see how the design elements respond to the changing screen size.

Because responsive web design is relatively new, not all web browsers supported it until recently. Ryan Parshall, owner of MarketingXchange, Inc. in Overland Park, KS adds, “Our designers were able to integrate marketing and branding savvy with responsive web design for a website experience that delivers fantastic results. It not only looks great, but behaves well on all devices.” Look for responsive design to gain much popularity in 2013. Click here to see an example of a responsive website and compare how the Heritage Lawns site looks on desktops, tablets, and mobile sites.

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Kelsey Huber
MarketingXchange, Inc.
(913) 649-4040
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