franchises need creative solutions to their unique challenges
washington dc (PRWEB) April 30, 2013
The Franchise Program now offered by Social Media Maxima provides individual franchise units with a weekly blog and industry-specific posts on their individual social media platforms. This is a very unique model as it involves partnering with the Franchisor to develop a social media policy and maintain the corporate message on franchisees' platforms. Because the individual units get consistent and frequent social media posting of similar content, the cost per unit is significantly reduced, making this an affordable choice for tight budgeted franchisees.
Franchises are distinct in the way they are organized and supported. Franchisors offer the opportunity for franchisees to benefit from their proven business model. They typically provide the name recognition, branding, operations, business model, and many other things required for a successful operation. They often provide assistance to the franchisee in the form of software, business processes, collateral, and other business support. In exchange for this opportunity and support, the franchisee pays a franchise fee to buy into the business and regular royalties based on revenue. What franchisors rarely provide as a part of their support is ongoing inbound marketing implementation.
What Social Media Maxima has done is create a solution to meet the needs of the individual franchisee as well as the franchisor. By working collaboratively with the head office, franchisors can be assured that their social media policy and consistency of messaging/branding is being accurately reflected on online platforms. This is a big concern for many multi-unit industries where people are realizing the potential dangers, as well as benefits of engaging in social media for their business. Though they may see the benefit of maintaining continuity of their message and brand on all of their franchisees' social media sites, they are not likely to have the resources in house to manage these platforms for their franchisees.
People who buy franchises are often second career professionals with an interest in owning their own business, but may have limited experience as entrepreneurs and marketers. They are often overwhelmed with learning a new industry and starting a business. Their funds are limited in the beginning until revenue is generated and they have to be concerned with paying the franchise royalties monthly. Most franchisees start, and often continue, as individual enterprises. Resources such as time, attention, and and finances are very limited. Having Social Media Maxima manage their online presence, consistent with their franchisor's policies and industry best practices, at an affordable price fits their needs perfectly.
President of Social Media Maxima, Andrea Howard, has many years of experience in marketing as a business owner. She developed this program out of the need she saw when working with franchisees to manage their online presence with the constriction of the franchisor/franchisee agreement. She stated, "franchises need creative solutions to their unique challenges, and we are overjoyed to offer this now".
Social media sites, such as Facebook, Twitter, and LInkedin, are where businesses are engaging with their target audience. It is not enough for individual units to rely on the online presence of the larger company to represent them. The client base in one area may be totally different and the environment from one place to another creates contrasts that should be captured on social media sites.