VDC Research Unveils the Ninth Annual Embeddy Award Winners at Design West

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Honoring the Most Cutting Edge Products and Services in the Embedded Design Community, LynuxWorks and AMD Take Home the Coveted Award.

VDC Research, M2M Research for a Connected World

"More than any other factor, the user experience holds the key to accelerating the proliferation of the Internet of Things."

VDC Research (VDC), a leading M2M market intelligence firm that provides technology suppliers, product managers and engineering leaders with research-driven insights to help guide their product development and technology strategies, today announced that LynuxWorks was selected as the winner of the annual Embeddy software award at the 2013 ESC DESIGN West conference. AMD was chosen the Embeddy winner in the hardware category.

LynuxWorks Wins Software Embeddy

VDC believes that innovations in security technology are critical in the embedded ecosystem given the rapid growth in opportunities related to M2M and the Internet of Things. As a result, LynuxWorks was awarded the Software Embeddy™ for the company's new approach to zero-day rootkit and bootkit defense utilizing the LynxSecure embedded hypervisor. Rootkits and bootkits are among the most lethal forms of malware. Because they work at the lowest levels of the operating system they intend to attack, they are not thwarted by anti-malware solutions residing higher up in the software stack. Combating these threats calls for a solution that executes at a higher privilege than the attacked OS and monitors and controls all of the communications and activities between that OS, its applications, and the underlying hardware. Called embedded virtualization, this functionality enables LynxSecure to detect, protect against, and remediate rootkits and bootkits.

The software award was presented to LynuxWorks on stage preceeding Thursday’s keynote speech, and was accepted by Robert Day, LynuxWorks’s Vice President of Marketing.

Jared Weiner, Senior Analyst within VDC’s Embedded Software practice commented, “With many of today’s M2M connected systems vastly under-protected, LynxSecure offers engineers a straightforward way to protect their devices from some of the worst types of cyber-threats out there today.”

AMD Wins Hardware Embeddy
Innovations that reduce complexity, footprint, and power are also critical to the future growth of embedded systems. As a result, AMD was awarded the Hardware Embeddy™ for its new G-Series SoC that combines GPU, CPU, and I/O components onto the same piece of silicon. The
new G-Series SoC products fill a unique niche in the embedded hardware market. By combining powerful graphics and data processing cores along with the I/O controller in a single package, AMD’s new product offering provide optimally sized processing solutions that minimize complexity. As a result, OEMs can expect that their AMD G-Series powered products will be highly competitive and cost effective for their customers.

Arun Iyengar, GM of the Embedded Solutions Group accepted the award on behalf of AMD.

Chris Rommel, VDCs Vice President of Embedded Systems Research commented on the selection of AMD as the hardware Embeddy award winner, “More than any other factor, the user experience holds the key to accelerating the proliferation of the Internet of Things. AMD’s G-Series SoC delivers against this charter, offering a compelling graphics and compute platform in a reduced physical and power footprint.”
The Embeddy award winners’ product announcements were evaluated based upon their corporate,
technological and industry significance and availability. The identification of a VDC Research Embeddy award winner does not constitute an endorsement by VDC Research of any vendor, product or service.

VDC Research is the leading M2M market intelligence firm that provides engineering leaders and technology suppliers with research-driven insights to help guide their product development and technology strategies. For over two decades, VDC Research has been conducting research and analysis of the global M2M market. Born out of its embedded engineering research practice, VDC Research surveys and interacts with thousands of engineers from all vertical markets including industrial automation, retail, manufacturing and medical devices, to gain insight into their project requirements, solution selection criteria, preferences and trends.

Based on a unique blend of quantitative and qualitative analysis that offer granularity and breadth of coverage, VDC is organized around four practice areas, each with its own focused area of coverage. Together, they enable a unique 360-degree perspective of the opportunities and challenges resulting from The Internet of Things and M2M.
For more information visit: http://www.vdcresearch.com

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