America II Unveils New Global Website and Web App

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Leading independent distributor reveals latest e-business tools and enhancements.

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We wanted to develop a truly global website that allowed customers around the world to access the same information in whatever language they choose.

America II Electronics, Inc., one of the world’s largest independent distributors of semiconductors and electronics components, today announced the launch of its newly designed global website. Located at, the site features a new design, enhanced navigation, an improved part search, a BOM (Bill of Materials) upload tool and localization capabilities. In addition, a web app is available for handheld Apple® and Android® devices.

Developed with the customer experience in mind, America II’s new website has been designed using the latest technology, so the site is compatible with modern browsers and mobile devices. In addition, the company has focused its attention on functionality and localization capabilities for its worldwide customers.

“We wanted to develop a truly global website that allowed customers around the world to access the same information in whatever language they choose,” said America II President, Brian Ellison. “Through language localization, we can present a consistent message while adapting to cultural differences within our global markets.”

America II launched its new website in five languages: English, Spanish, German, Japanese and Mandarin. The company stated that additional languages will be integrated into the site over the coming months. New and improved features, such as the part search – which gives customers real-time access to America II’s 165,000 unique part numbers in stock – and the new BOM upload tool are available to all customers in all languages.

“Building rich online content wasn’t our only goal,” added Ellison. “We also wanted to give customers the ability to access content on the go and share information with colleagues. So, we also have a new web app that allows customers to access our inventory anytime, anywhere from an Apple iOS or Android device. In addition, we’ve given customers the ability to share news across all major social networking sites.”

Through its global website and e-business tools, America II Electronics continues to provide customers with robust online features and powerful enhancements. To learn more, contact America II Electronics at (800) 767-2637 or visit

About America II Electronics:

Established in 1989, America II Electronics, Inc. is one of the world’s largest independent semiconductor distributors. Headquartered in St. Petersburg, Florida and with offices in the UK, Germany, China, Japan, Singapore and Mexico, the company stocks active, passive and electromechanical components from 1,900 manufacturers, while providing value-added services and inventory solutions from its ISO 9001:2008 and ESD-certified 420,000 square foot North American distribution facility. With nearly four billion components in stock and ready to ship, America II has one of the largest inventories in the industry.

Anton Wurr, Marketing Director
America II Electronics


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Anton Wurr
America II Corporation
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