Casting Partners Keeps it Real by Street Casting for Major Brands

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Casting Partners hits the streets of LA, NY and Miami for fresh "real people" for several major ad campaigns.

Casting Partners is thrilled to have spent the season on the streets scouting real people for several major ad campaigns. Casting Partner’s expert street casting team hit the streets of Los Angeles, Miami, New York and Brazil to find authentic, inspiring real people that connect brands with their true target audience.

When casting for an insulin medication, Casting Partners interviewed over 150 real people struggling with their weight and diabetes. For a narcotic treatment program, the street team identified the perfect talent to portray those struggling with drug abuse, and for several telecommunications projects, they cast young professionals, hipsters, real moms, dads and grandparents. And most recently, they scoured the streets of Miami for surfers, paddle boarders, graffiti artists, parkour athletes and more.

Casting real people, or street casting, has become increasingly popular because it gives brands an ability to capture the diversity of their market, including people of all ages, ethnicities, shapes and sizes. Casting Partners is keeping up with demand using innovative casting strategies and its propriety software solution which connects directly with the ideal talent for any campaign.

Casting Partners inventory of fresh “real people” talent is growing every day with over 20,000 fresh faces that are ready to work, responsible, everyday professionals. Casting Partners George Grafas and Benay Sinaikin are excited to serve the needs of today's advertisers through street casting. “It’s very rewarding to give opportunities to everyday moms and dads, grandparents and young people to participate in the excitement of modeling at a photo shoot while earning extra income.”

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Benay Sinaikin
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