Rapper J. Cole to Use Innovative Startup Mobile Technology to Deliver Preview of Second Album, Born Sinner

Share Article

Partnering with LISNR to host a series of “Listening Parties” around North America and the UK to deliver a preview of sophomore album, Born Sinner, before it is released on June 18th.

To help preview and build anticipation for the release of his sophomore album, rapper J. Cole will leverage up-and-coming audio technology that delivers exclusive content to mobile devices via sound waves to create a first-of-its-kind smartphone experience, streaming the Born Sinner album in its entirety for fans in a series of nine open “listening parties”. The parties will start at 8:00pm EDT and will synchronize across all locations, creating a collective experience for attendees.

Sponsored and coordinated by RocNation, Sony Music, and Beats by Dre, the listening parties will form and gather in undisclosed locations in New York, Los Angeles, Toronto, Fayetteville, Chicago, Boston, Houston, and Atlanta. Through social media, fans have been instructed to download the LISNR app, which hosts map coordinates informing fans of where the parties will take place. Once on site, fans will then listen to the entire Born Sinner album from start to finish through their headphones. Attendees will access Born Sinner through LISNR, which will activate and “send” the music once a fan has been identified in range of LISNR’s content-unlocking signal. The entire experience will be synchronized across all phones and cities, starting at 8:00pm EDT.

LISNR, a mobile application company based in Cincinnati, OH, has had previous success in the music space delivering exclusive content to fans through their branded mobile app. In March, of this year, electronic dance trio Swedish House Mafia partnered with the company to deliver a fan-led laser light show during their final U.S. tour dates, specifically Masquerade Motel in Los Angeles, California. LISNR is a seed-startup that was founded in March 2012 on the SXSW Startup Bus.

J. Cole’s Born Sinner Listening Experience
Thursday, June 6, 2013
8:00pm EDT
New York (NY) / Los Angeles (CA) / Toronto (ON- CAN) / Fayetteville (NC)
Chicago (IL) / Atlanta (GA) / Houston (TX) / Boston (MA) / London (UK)

Check http://www.jcolemusic.com/us/news/born-sinner-listening-session for further details


LISNR Contact: Jillian Zatta

A follow up memo will be released following tonight’s events.


LISNR is a mobile application that enhances experiences by uniquely engaging fans while their experiencing the things that they love. LISNR turns audio into an interactive platform, delivering mobile experiences to smartphones based on LISNR enabled audio in the surrounding environment. Currently, LISNR provides musicians with a new way to engage with their fans and provides advertisers a new way to partner with musicians through their music. In just over a year, LISNR has secured game changing programs for the nation's top CPG, music, and media entities. For more information, please follow at @LISNR or http://lisnr.com

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jillian Zatta
Email >
Visit website