Small Business Owners Get Big Marketing Boost from National Firm

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The Marketing Department Worldwide offers Discount on “Launch Pad” Package in celebration of Small Business Week, June 17-21.

From Madison Avenue to Main Street, small business owners and entrepreneurs are often ignored by advertising agencies and marketing firms because they have minimal budgets. Fortunately it’s still possible to launch and promote a small business without spending six figures. The Marketing Department Worldwide (TMD) announced it will offer a 10% discount on its “Launch Pad” package during National Small Business Week, June 17-21, 2013.

The “Launch Pad” is a starter package every small business needs to kick-start its marketing efforts. For the discounted cost of $2,249, customers receive a five-page website design, a tri-fold brochure layout design, three logotype concepts and final printer-ready rendition for the selected logo design, as well as a business card design. Copywriting, photography, printing, and web hosting are available for an additional expense.

Prior to developing creative and design, TMD takes customers through its unique Marketing Genius discovery session to help a business identify what makes them remarkable, an important part of the strategic process and included in the “Launch Pad” Package.

“Our entire focus is small business and helping them to succeed,” said Vince Calio, Director of Brand and Corporate Communications for The Marketing Department. “A traditional large ad agency would likely charge three or four times our cost for the Launch Pad package deliverables.”

Calio added that each TMD location has access to a centralized creative department, which keeps costs low for customers while improving turn-around time.

“We are leveling the playing field for small business owners and entrepreneurs who cannot afford a big agency but still need high-quality creative and a seasoned account manager who will offer a strategic, targeted approach,” said Calio.

With offices in Colorado, Connecticut, Minnesota, Pennsylvania, and Texas, The Marketing Department is the nation’s largest and fastest-growing network of agencies dedicated to small businesses. TMD will expand into Florida, Georgia, Iowa, Minnesota, New York, Oklahoma City and Wisconsin this summer. The firm also plans to open in Cairo, Egypt and Dubai by end of the summer.

About The Marketing Department Worldwide
Philadelphia-based advertising and marketing executives John Cooley and Rich Caserta developed the concept for The Marketing Department (TMD) in 2008. They recognized that small businesses with modest budgets couldn’t afford to staff a marketing department or hire an ad agency. Similar to the H&R Block concept, they came up with the idea of a storefront or office setting from which marketing specialists can assist small business owners. TMD has opened locations in Colorado, Connecticut, Minnesota, Pennsylvania, and Texas. TMD soon will open in Florida, Georgia, Iowa, Minnesota, New York, Oklahoma City and Wisconsin. The firm also plans to open in Cairo, Egypt and Dubai by end of the summer. For more information, visit

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Vince Powers
The Marketing Department
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