Advertas Selects Parature to Develop an Integrated Customer Support Solution for a Seismic Interpretation Software Platform

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Parature was chosen due to its fully customizable cloud-based customer support solutions.

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Our evaluation concluded that Parature was the best platform provider for our client’s customer support project.

Parature, a global leader in cloud-based customer service software, announced today that Advertas, LLC, a marketing and public relations firm serving clients in energy and technology, has chosen Parature to provide a customized customer support platform for a seismic interpretation software product for oil and gas exploration.

Parature was chosen due to its fully customizable cloud-based customer support solutions. Advertas’ client, a seismic interpretation software and consulting company, has developed groundbreaking software that will be released in the third quarter of 2013. Parature assisted with the seamless integration of its comprehensive customer portal solution directly into the seismic interpretation software, providing users with quick access to knowledgebase articles, without the need to leave the seismic interpretation software.

As part of the project, Parature also developed a separate, customized customer support portal containing an intuitive self-service knowledgebase, a help desk ticketing application, and complementary business modules into a central, web-based system accessible through any web browser, whether on a desktop PC or a mobile device.

“When seeking a solution on which to build our client’s customer support platform we had two main requirements,” said Hal Green, Managing Director for Advertas. “We needed a flexible, customizable online help platform that could be integrated with our client’s software product to provide context-sensitive help on demand. The company providing the online service also had to have a successful track record in the software industry.”

With Advertas’ extensive expertise in the energy industry and development of content for customer support solutions, Green sees an industry that can utilize Parature’s full-featured software and services. “Our evaluation concluded that Parature was the best platform provider for our client’s customer support project. We intend to continue to use the Parature solution wherever practical to support our clients’ customer support business processes and software infrastructure,” said Green.

“It is our honor that Parature’s software was chosen by Advertas to meet the specific customer support requirements and business processes of its client base, said Parature Co-founder, Duke Chung. “Customization, flexibility and scalability are key components of the Parature solution, and it’s impressive to see how Advertas is incorporating its expertise in the energy industry and content development to further customize and enhance the value of the Parature solution for its clients.

“We’re incredibly excited to be working with Advertas on this and potential future projects where a proven, customizable customer support solution is needed,” said Chung.

About Advertas, LLC
Founded in 2004, Advertas provides marketing, strategy, public relations and develops help and customer support platforms to energy and technology companies. The Advertas team leverages a unique combination of energy domain expertise, a fundamental understanding of how our clients go-to-market, proven marketing strategies, and creative excellence. The company offers a unique, integrated marketing and public relations program that focuses on web-presence and promoting the thought leadership of clients.

About Parature
Parature is the industry’s leading provider of cloud-based customer engagement solutions and is used to support approximately 55 million end users worldwide. Parature empowers customer service organizations to monitor, manage, resolve and respond to a high volume of service issues across multiple communication channels, including the growing number of service-related conversations that are happening every day within social media channels. With more than a decade of experience, Parature delivers support and social media engagement and management solutions to mid-size and enterprise organizations across a wide variety of industries.

Parature is among the vendors on the Gartner Magic Quadrant for the CRM Customer Engagement Center and the Deloitte Technology Fast 500, and is the recipient of numerous product, technology, and leadership awards including the 2013 CRM Watchlist, 2013 CRM Magazine Service Leader Awards and 2013 TMC/CUSTOMER Magazine CRM Excellence Awards. Parature is used by some of the world’s most innovative organizations, federal agencies and companies, including IBM,, the EPA and Threadless. Parature is headquartered in Herndon, Virginia. For more information, visit, follow @parature on Twitter, or like us on Facebook at

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Leah Nurik
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