New Research Data for Public Safety Emergency Notification Systems Provides County-Level Estimates and Projections for “Mobile-Only” Households through 2015

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Over the past 10 years, the percentage of people with landline service in the US has fallen from 93% to less than 60%, which reduces the number of people that public safety agencies can contact with mass emergency notification systems that depend on publicly-available landline phone numbers. To help public safety agencies plan for this shift, Hyper-Reach is offering county-level estimates and projections of mobile-only households for all US counties and county-equivalents.

We've spent months developing this data and realized that local governments could use it for their own planning, so we decided to share it at no cost.

Telephone-based mass notifications systems are used by thousands of public safety agencies across the US to warn citizens about local emergencies, hazards and other threats. But a major trend is steadily undermining the effectiveness of these systems.

Because many people are moving away from landline telephones to “mobile -only” service, the easy availability of telephone numbers to public safety agencies is diminishing, which reduces the number of people who can be contacted. And local registration campaigns have generally failed to make up for the loss of these telephone numbers.

To help address these issues, Hyper-Reach, a major provider of emergency notification systems, is offering its county-level estimates of mobile-only households to any public service agency at the state, county or municipal level. The data show all 3,140+ counties and county-equivalents in the US, showing the current estimate for mobile-only households, comparisons for the state and US as a whole, and projections to 2015. The data was developed by Hyper-Reach for its community marketing campaigns and is provided to public safety agencies at no cost.

Over the past 10 years, the number of people with landline service in the US has gone from 93% to less than 60%. And the trend is expected to continue over time, so that more than 50% of the population will be “mobile-only” by the end of 2015. The trend has had very different effects across the US. Younger people, parents of young children, and lower income households are more likely to be “mobile only”, although every age, income and gender classification is moving away from landlines. There are strong regional differences as well, with people in the West and South moving away more quickly from landlines, while the trend slower in the Northeast and Mideast.

“We’ve spent months analyzing the available research from the Federal Government and other sources,” said Sam Asher, President of Hyper-Reach. “Then we realized that a local community could use this data for its own planning purposes and to set goals for notification system enrollments. Knowing the value of emergency notification systems and wanting to help every community, we thought we should share this data at no cost to Public Safety.”

Hyper-Reach is a state of the art mass emergency notification system designed specifically for public safety officials. The system sends thousands of telephone calls, SMS text messages and emails to geographically targeted households in seconds. A new feature, called Hyper-Reach Express, works with the Federal Emergency Management Agency (FEMA) to send broadcast messages to all mobile telephones in an affected area. And Hyper-Reach will be developing additional features this year that enhance this new FEMA capability.

To get a customized version of an individual county report, send an email to jveilleux(at)virtuallogger(dot)com, providing your name, agency name, county, state and email. Or call 704-543-6613. Other summaries and selections of the data are also available on special request.

Hyper-Reach ( is a mass notification system with over 12 years of experience in emergency messaging. Hyper-Reach sends messages via automated telephone calls, text messaging (SMS), email, and social media, such as Twitter. Messages can be created by local personnel or automatically sent, depending on the emergency. Other uses of Hyper-Reach include Amber alerts, toxic chemical warnings, and armed shooter alerts. In addition to 911 centers, Hyper-Reach is used by law enforcement, educational institutions, and corporations.

For more information about Hyper-Reach, go to or call 855-266-8439 (855 2-Notify).

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