Leblon Cachaca Founder Steve Luttmann Announces The Release Of His New Book, How To Be A Brazilian

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Inspired by the spirit of Brazil, this one-of-a-kind guide inspires the cool of Brazil.

How to be a Brazilian is my attempt to share the insights I've picked up over the past 15 years variously living in Brazil, working with Brazilians, and married to a Brazilian.
- Steve Luttmann

Anything but cliché, Leblon founder Steve Luttmann’s new book How to Be a Brazilian has hit shelves. Written to illustrate what makes an average Brazilian, in fact extraordinarily Brazilian, and teach readers how to adopt some Brazilian-ness in their lives.

Recently named by CNN as one of the world’s coolest nationalities and home of the celebrated national spirit Leblon cachaça, Brazil inspires. How to Be A Brazilian covers ten topics from O Jeito Brasileiro (The Brazilian Way) and Namorar (Love) to Futebol (Soccer) and Falar (Speak).

“How to be a Brazilian is my attempt to share the insights I’ve picked up over the past 15 years variously living in Brazil, working with Brazilians, and married to a Brazilian,” said Luttmann. “I’m an American who aspires to be Brazilian. And it’s not because of Pelé and Gisele Bundchen, Carnaval queens and the Rio Nightlife. Instead, it’s how average Brazilians living in average places live their daily lives that is so enchanting to me. The book embodies this.”

Luttmann has included stunning photography of Brazil, some simple recipes for an afternoon Churrasco (Barbecue) and Feijoada (Brazil’s national dish), and of course great Caipirinha and other cocktail recipes. To go along with your Brazilian party, Luttmann has also put together a three-hour playlist covering all the bases that will pair perfectly with an afternoon Churrasco. Of course, what’s a party and music without some sexy Samba and a Leblon Caipirinha.

There is nothing more Brazilian than a Praia (Beach) experience done properly. In the chapter, Praia (The Beach), Luttmann explains that “to be a true Brazilian – specifically a Carioca, a native to Rio de Janeiro – it’s not enough to go to the beach and act like you do in Miami or southern California, or even Nantucket. You need to ‘do the beach,’ Brazilian-style. In other words, the beach is not a place. It’s an activity…Attire is very important, and Brazil is hot, so people are proud of their bodies, no matter what they look like.”

How to Be a Brazilian ($29.99) by Steve Luttmann is available for purchase at http://www.amazon.com, http://www.leblon.com, and is also available in eBook format from the iTunes bookstore. It’s cool to be Brazilian, even just a little. So learn some Portuguese, have your friends over for a Churrasco and Caipirinhas, turn on the music, and enjoy. Saúde!


About Leblon Natural Cane Cachaça
Leading a Brazilian invasion worldwide with its amazingly delicious, finely distilled spirit, Leblon Natural Cane Cachaça (pronounced ka-SHA-sa) is already the favorite alambique Cachaça in top venues in Brazil, where cachaça is the National Spirit. It is also the key ingredient to the Caipirinha (pronounced kai-pur-EEN-ya), the wildly popular, muddled lime cocktail and national treasure of Brazil. Winner of "Best Cachaça" a record five times, as well as an unprecedented eight consecutive gold medals from 2006 to 2013 at San Francisco’s World Spirits Competition, Leblon is handcrafted and produced at the Maison Leblon in Minas Gerais, Brazil’s fertile agricultural heartland. Overseen by Gilles Merlet, one of the world’s preeminent Master Distillers, Leblon’s special quality is achieved with painstaking attention to every detail in the production process, from the cutting of the cane, fermentation, and distillation, to the filtering, blending, and resting in XO Cognac casks for up to six months. The result is a lively, fruity nose with complex layers of flavor and an ultra-smooth finish that is perfect alone, mixed with fruit juice, in a traditional Caipirinha, or as a Brazilian twist to any cocktail. Leblon is available in all 50 U.S. States and over 25 countries in Europe, Asia, and Latin America. (http://www.leblon.com)

About Leblon Cedilla Açai Liqueur
Made from Açai, the ‘Berry that Cries,’ Cedilla is a macerated fruit liqueur created at the Maison Leblon in Minas Gerais, Brazil. Expertly blended by Master Distiller Gilles Merlet, Cedilla starts with hand-picked Sambazon Açai berries from the Amazon region in Brazil, macerated and blended with the highest quality alambique Cachaça. With over 500 açai berries used to make each bottle, the result is a rich fruity flavor with complex chocolate, spice, and berry notes. Cedilla was the winner of a double gold medal, Best in Class – Fruit Liqueur, at the 2013 San Francisco World Spirits Competition. Drink neat, over ice, with soda, or as an accent to your favorite cocktail. (http://www.cedilla.com.br/home.html)

About Maison Leblon – Reserva Especial
The newest product from Leblon combines the flavor of the best tasting cane with the aroma and quality of the finest French oak. Reserva Especial tastes great neat or over ice. This special distillate and two time gold medal winner at San Francisco World Spirits Competition 2012, 2013, is aged up to two years in the highest grade new Limousin French oak and expertly blended by Distiller Gilles Merlet. Single batch distilled in alambique potstills, the result is a complex smooth spirit with notes of honey, caramel, and pine nuts.

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