The costs of noncompliance with marketing laws – for both organizations and individual employees – can be significant.
Mahwah, NJ (PRWEB) August 07, 2013
WeComply, Inc., a leader in web-based ethics and compliance training, has announced a newly updated "Marketing Compliance" training course. This course explains the basic laws and regulations governing the most common marketing practices and provides guidelines for employees involved in marketing-related tasks. The COPPA requirements (Children’s Online Privacy Protection Act) and the new rules for pre-recorded telemarketing messages are among several topics covered.
Other topics discussed are truthful representations, deceptive or unfair claims, comparative claims and special offers. The course also covers substantiation, sweepstakes and contests, negative-option marketing, digital marketing, the collection and use of marketing data and the risks of noncompliance.
“The costs of noncompliance with marketing laws – for both organizations and individual employees – can be significant,” said Mike Pallatta, WeComply CEO. “This course is designed to give employees involved in an organization’s marketing process an overview of these marketing laws and regulations, and a basic understanding of how the laws relate to their day-to-day job responsibilities.”
For more information, please visit WeComply’s Marketing Compliance training course.
WeComply is a leading provider of ethics and compliance training for employees in all industries and offers more than 100 courses that are easily customized and available in multiple languages both online and offline. Companies can host courses in their own LMS or use WeComply's patented system, which provides centralized administration, custom reporting and other advanced features. WeComply is the exclusive compliance training partner of Proskauer and the ACC Alliance. For more information, visit http://www.wecomply.com/.