Professional photos; a strategic approach to product packaging; and a solid, unique sales strategy – these are the things you need to invest in. A full and remarkable marketing strategy will bring you increased customer conversion rates by 75% up to 100%.
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Melbourne, Australia (PRWEB) March 07, 2013
Advertising using traditional push marketing of "me, me, me" doesn’t hold any power anymore. Experts from experiences real estate photography services company We Shoot Buildings recently declared. In fact, they said that the most successful marketing strategies today that can bring in lucrative building, construction and architectural projects relies on building a customer relationship using stunning imagery, providing social proof to back up your claims you make about your own company, helping them by providing value through a number of strategically planned means, one of which is the initial use of a stunning portfolio of high-quality photographs.
Real estate photography, Melbourne-based owner of We Shoot Buildings Grant Kennedy says, is one of the prime moving forces behind the gradually improving market activity in the fields of building, construction and architecture. According to Kennedy, great-looking photographs presented through an impressive portfolio & providing proof of how you can provide a suitable outcome from start to finish using that portfolio can significantly increase the credibility of companies bidding for a project, and they have the numbers to prove it.
If we take a look at the real estate industry making the front runners in making use of this strategy we can see “There is now a rich resource of studies proving that high quality, professionally-shot photographs can directly influence the purchasing decision of a customer, whether they are a home buyer hunting for a property investment or an investor looking for the right contractor to build or develop a new project,” he says. “For instance, Wall Street Journal reported in a 2010 article entitled ‘In Real Estate, A Picture Is Worth $1,000 or More’ that properties listed with professional photos were sold more successfully and at a higher price than properties advertised with photos taken with an amateur camera.”
The increasing influence of photographs on consumer decisions had also increased the demand for more specialist photography genres, such as aerial photography, Melbourne experts say. Completed projects, buildings and structures that are shot from a bird’s eye view and that encompass the surrounding environment emphasise the grandeur of the property. The photos also serve as convincing proof of the ability of a building company to undertake huge projects.
However, Kennedy is quick to add that a mere collection of photos, no matter how beautifully shot they are, may not be enough to create the right impression on the potential client. With so many firms offering real estate, building and architectural photography, Melbourne building companies will find it hard to stand out from the competition if they simply present a bundle of nice photographs.
“In order for your photos to achieve results, you need to incorporate them into a winning marketing campaign,” Kennedy explains. “Professional photos; a strategic approach to product packaging; and a solid, unique sales strategy – these are the things you need to invest in. A full and remarkable marketing strategy will bring you increased customer conversion rates by 75% up to 100%.”
Kennedy adds: “In an industry where first impressions last and physical beauty has tremendous value, a portfolio of stunning photographs can outperform the most impressive sales pitch.
“Want to attract bigger, highly profitably projects to your building and construction company? Want to increase your profitability, even when the industry is becoming increasingly sluggish? Call us today or visit our website http://www.weshootbuildings.com.au/ and we’ll fill you in with details on how you can jump-start growth for your company today.”