Statera, a Leading Provider of Technology Services that Drive Business Transformation, Announces New Whitepaper on Customer Relationship Management

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Statêra,, a leading provider of IT staffing, consulting, IT project management, outsourcing and cloud service brokerage, announces the addition of new whitepaper on customer relationship management (CRM).

"Statêra can help small and large companies implement and manage their CRM systems efficiently.”
Lori Sanders, Consultant, Statêra

Statêra, a leading provider of technology solutions that drive business transformation, has added a new whitepaper entitled “Customer Relationship Management: Exceptional Customer Experience Is Not Optional” onto their website, The new paper argues that, in today’s competitive environment, excellent customer service is not an option, it is a necessity.

In today’s competitive environment, differentiating your business from competitors is a key to success. One way that businesses can stand out from the competition is by successfully cultivating an exceptional customer experience. Great customer service can help a company to grow sales and market share, avoid competing on price, and retain more long-term customers. With social media, companies can more easily benefit from customer advocates, and be hurt by disparaging customers. Research shows that the cost of acquiring a new customer is six to seven times the cost of retaining an existing one, and happy customers are less price-sensitive. This paper offers some basic guidelines to improving Customer Experience. Mapping customer touch-points throughout the customer lifecycle can show where Customer Experience needs to improve. Customer Relationship Management (CRM) applications can help track all touch points with customers and improve Customer Service.

“With programs like our Quick Start and Run, and our CRM enterprise initiatives, Statêra can help small and large companies implement and manage their CRM systems efficiently,” stated Lori Sanders, practice lead for customer relationship management, Statêra.

“Our whitepapers help us to continually update and educate clients and prospects on all the services and expertise we can provide,” added Brad Weydert, President, Statêra.

About Statêra
Statêra is a leading IT services provider that helps companies to optimize performance by mapping strategic goals and objectives to IT initiatives. With over a decade of experience, Statêra leverages best practices and uses today’s top technology solutions to provide powerful insight into your enterprise, solve your mission-critical problems, drive return on investment and transform your business. We are experts in moving our clients to the Cloud, CRM, web and mobile platforms, and collaboration software, as well as custom software applications development. Our IT services, IT project management, strategy consulting and managed cloud services brokerage balance people, processes and technology to get your technology needs met on time and on budget. Headquartered outside of Denver, Colorado, Statêra has local offices in Dallas, Texas; Phoenix, Arizona; Salt Lake City, Utah; and Seattle, Washington, near and off shore delivery centers, and clients worldwide. Call us at 1.866.697.0266 or visit

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Meghan Harris
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