Sharp Innovations, Inc. Expands with its Acquisition of This Way Up Marketing

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With the addition of “This Way Up Marketing” talent and resources, Sharp Innovations broadens its suite of Internet Marketing and Related Services.

Sharp Innovations acquires This Way Up!

It's a win-win to be able to bring in Karl and his expertise

Sharp Innovations, Inc., a website development and Internet marketing agency, has acquired Lancaster-based firm This Way Up! Marketing. With the goal of expanding the depth of services available to their clients, Sharp Innovations will absorb This Way Up! and add its suite of services and client base. As part of the acquisition, This Way Up! Principal, Karl Diffenderfer, will be added to the Sharp team. Karl will serve as Director of Innovation and will be joined in the move by a second project manager and additional application developer, further expanding Sharp’s capabilities.

“It’s a win-win to be able to bring in Karl and his expertise,” said Sharp CEO and Founder, Joe Sharp, “We believe the addition of Karl and other new team members will improve both the depth and breadth of Internet marketing services and strategies we are able to provide.” He added, “Our philosophy has been to offer results-driven, high-value services to our clients with a focus on integrity, and Karl’s arrival will help us further fulfill that commitment.”

In his new role as Director of Innovation, Karl Diffenderfer will seek to identify new opportunities in the market to help grow clients’ businesses. Karl will also be bringing videography experience and equipment, which will enable Sharp Innovations to add expanded video filming and editing services to their suite of marketing capabilities. Sharp Innovations currently offers web design, application development, Search Engine Optimization (SEO), Social Media and Blogging, and related services.

Since 1999, CEOs in over 20 industries have relied on Sharp Innovations to help them create results-oriented Internet marketing strategies. By combining powerful design, compelling content, thoughtful functionality and proven search engine marketing, Sharp Innovations seeks to improve clients' site rankings, traffic and lead generation. The addition of talent and resources from This Way Up! will enable the firm to provide a depth and breadth of services beyond anything in the firm’s 15 year history.

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Joe Sharp
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