This Sneaker Kickstarter Campaign is Bringing Hope to Colombia

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The RADYCAL Shoes Kickstarter Campaign gives backers an option to not only purchase a unique high-top sneaker, but to also send a message of hope to Medellin, Colombia.

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Our Colombian history makes us proud because the important thing isn’t the struggles we have been through but how we overcome them. There is always a way to create light in our darkest nights.

Ready to sport a pair of shoes that become a unique form of expression and art? RADYCAL Shoes is a Colombian brand that works with the best leather in the market, and only top quality outsoles from Italy to guarantee a consistently high-quality product.

Founder of RADYCAL Shoes, Andrés Chica, designed these shoes to represent how the Colombian community (especially the most vulnerable zones) through art and culture have overcome violence since the time of Pablo Escobar.

“Our Colombian history makes us proud because the important thing isn’t the struggles we have been through but how we overcome them. There is always a way to create light in our darkest nights.”

Through the RADYCAL shoes Kickstarter campaign, men have the option of pledging for the leather high-top sneaker or a unique, hand-painted pair from artist Apollo XIII of Medellin, Colombia.

RADYCAL also encourages you to pledge a message of hope to be inscribed on the RADYCAL mural in the 13th commune of Medellin, Colombia.

The purpose of this mural and the intervention with fragments of it on their shoes is to show the community that there is always hope.

If you are interested in sharing the RADYCAL Shoes story or want to interview the founder, Andrés Chica, please email amber@chicexecs.com.

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Amber Masciorini
Chic Blvd
+1 (708) 426-8730
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