Historic Sparkling Italian Wine Spritzer Infused With Botanicals and Fruit Juice Debuts in United States

Share Article

Packaged in sleek, modern ready-to-chill cans.

Sprizzeri is a refreshing Italian sparkling wine spritzer that is infused with herbs, flower blossoms and fruit juice.

Erez Klein, Libations Procurement, Whole Foods Market, Pacific Northwest sees Sprizzerí fitting well with his core consumers. “We strive to bring new and exciting brands to our customers and Sprizzerí fits that goal.

Sprizzerí, Italy’s original wine spritzer, is making a splash in the United States in time for summer gatherings. Downright delightful, is a refreshing sparkling wine spritzer that is infused with herbs, flower blossoms and fruit juice. Originating in Northern Italy in 1934, the brand’s popularity led to its significant growth and expansion across Italy and Europe. Sprizzerí’s arrival in the U.S. is well-timed with the meteoric rise of canned wine sales up more than 50 percent last year.

Exclusive U.S. Importer, August Wine Group, anticipates the brand will be well-received due to excitement from retailers and distributors alike.

Erez Klein, Libations Procurement, Whole Foods Market, Pacific Northwest sees Sprizzerí fitting well with his core consumers. “We strive to bring new and exciting brands to our customers and Sprizzerí fits that goal. Although it is a historic sparkling wine from Italy, it is in a modern package and Whole Foods Market is excited to be one on the first retailers to offer this refreshing product to U.S. consumers. We believe this could be a true go-to-brand for 2018 summer parties and events.”

Distributors such as California’s Regal Wine Company’s Joe Cicero, director of marketing and brand management, confirms the enthusiasm for Sprizzeri. "We continue to see consumers looking for alternative wine packages and wines in cans are hot right now. We are really excited about Sprizzerí because not only does it fit into a fast-growing category, but the fact that it is sparkling and infused with fruits and botanicals sets it apart from all the competition."

After traveling the world in 1934, Edoardo de Martin returned home to Corina d’Ampezzo in Veneto inspired to create the perfect Italian aperitif. Using a secret family recipe, he created a wonderful sparkling Italian apertivo-style spritzer made with white wine, selected aromatic herbs and natural ingredients from the Dolomite Alps. Today, his winemaker grandson, Paolo de Martin, carries on the family tradition with Sprizzeri. Sprizzerí is crafted from grapes harvested from sun drenched vineyards in Northern Italy and infused with local ingredients. Sprizzerí is owned by Rotkappchen-Mumm, the largest sparkling wine company in the world.

Available in three flavors: Classico Orange with Bitters, Lime and Elderflower and Secco Rosé, Sprizzerí’s attractive, brightly-hued single serving cans, are easy to chill and enjoy at picnics, the beach, BBQs and more. Sprizzerí is sold nationwide in four-packs of 250ml cans with an MSRP of $14.99.

About August Wine Group, LLC
August Wine Group (augustwinegroup.com) is a Seattle-based wine importer specializing in the import, distribution, branding, education and sales of high-quality wines of distinct character from the Mediterranean and South America. The company has distribution in all major U.S. markets, North America, and many major international markets. August Wine Group supports small, environmentally responsible growers, and exceptional winemaking from world-class producers in both well-established and up-and-coming wine regions.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Rebecca Rader
Rader Communications
+1 206.372.1159
Email >