The Promotion Optimization Institute Names Pam Brown as Chief Commercial Officer

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With new CCO Pam Brown, POI builds on its leadership adding industry expertise in ecommerce, analytics, and consumer goods

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We are thrilled to have Pam join the POI leadership team, and know that her extensive knowledge of CPG and experience with data and technology will greatly benefit POI, our constituents and our industry.

The Promotion Optimization Institute(POI), the leading resource for trade marketing and merchandising executives, today announced that Pam Brown has joined the leadership team as Chief Commercial Officer. In this role, Brown will create and execute POI membership strategy, research, advisory practices, plus foster improved consumer goods manufacturers and retailer relationships. She will also be responsible for overseeing the global trade association’s thought leadership and best practices advisory services. Brown has served on the POI board since 2011.

“We are thrilled to have Pam join the POI leadership team, and know that her extensive knowledge of CPG and experience with data and technology will greatly benefit POI, our constituents and our industry,” said Michael Kantor, CEO and Founder of POI. “Pam’s expertise and deep personal relationships with many of our members will be extremely valuable to POI as we continue to serve them with our leading practices, and events. Pam is recognized as a visionary and best in class leader by industry peers, as she brings an exemplary combination of vision, strategy and execution to her work. I’ve experienced how Pam has advised solutions providers on how to enhance core capabilities and has partnered with FMCG manufacturers to learn and drive best practices in today’s challenging retail and consumer goods environment.”

Most recently, Brown worked as Director of IT Governance for Del Monte Foods where she led IT Governance and the Project Management Office. While at Del Monte Foods, she also served as the Director of Sales Operations and Director of Trade Promotion Management.

“I’m excited to begin my new role with the POI,” said Brown “This opportunity melds my leadership expertise in consumer goods and retail with my passion for sales, marketing, and advanced analytics in a way that will allow me to push new boundaries in areas such as exploring AI, block chain solutions and other digital technologies, plus leading and driving best practices with the POI ecommerce council. I look forward to working with all POI constituents and members to drive profitable growth for the business and value for the industry. The POI continues to be the definitive venue for CPG collaboration, improving the entire distribution and promotion cycle for the consumer goods industry.”

POI Education Advisory Board Adds New Members
POI has also recently added the following consumer goods and retail experts to its Education Advisory Board: Lisa Malleus, Head of ecommerce Digital Solutions at Mondelēz International, and Lisa Henriksen, most recently serving as Senior Vice President of Marketing and Customer Engagement at Meijer. The new board members will be at the upcoming POI Fall 2018 Retail Execution Summit, September 26-28, 2018 in Morristown, New Jersey and The Collaborative Marketing Summit, November 7-9, 2018 in Dallas, Texas.

About the Promotion Optimization Institute
POI brings together manufacturers, retailers, solution providers, analysts, academics and other industry leaders. Members of the POI share cross-functional best practices in both structured and informal settings. Additionally, members benefit through our industry alliances, the Certified Collaborative Marketer (CCM) curriculum and certification, industry leadership events, and leading research. POI aims to instill a financial and metrics-based discipline not typically found with other trade groups.

The goal of our innovative approach is collaborative promotion optimization. The focus is on the customer/shopper through sales, marketing, and merchandising strategies. POI is based in West Nyack, New York. To learn more about POI, including how to participate in research, how to register to attend or sponsor events, and how to engage with leaders on the CCM, visit or email mkantor (at) poi (dot) org and pambrown (at) poi (dot) org.

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Theresa Smith
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