History Channel Launches Next Wave of 'Expedition' Campaign with Glass Free 3D LCD Display Technology

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Magnetic and Pearl Media team up to launch the world's first storefront installation utilizing Magnetic's Glasses-Free 57'' 3D LCD displays

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The Digital Out-of-Home Market is truly an exciting vertical for the deployment of Magnetic's Enabl3D Technology

Magnetic Media Holdings Inc., the industry leader in 3D displays, today announced that History Channel will utilize the company's display technology to promote its new series, Expedition. Magnetic's 57'' auto-stereoscopic Enabl3D displays will be featured in two street level billboard installations designed by Pearl Media. Passer-bys will be able to experience Expedition content in true 3D without the use of any special eyewear.

"The Digital Out-of-Home Market is truly an exciting vertical for the deployment of Magnetic's Enabl3D Technology," said Magnetic's CEO and Co-Founder, Tom Zerega. "Our partnership with the Pearl Media and their client, History Channel, has offered Magnetic the unique opportunity to bring the world's largest glasses-free 3D LCDs to the forefront of the digital advertising industry."

Magnetic is the industry-leader in auto-stereoscopic 3D LCD displays, 3D content creation, 3D digital signage solutions and 3D software. Magnetic's 3D LCD displays enable viewers to see 3D without glasses. Display sizes include a wide range of products including 57", 47", 42", 32" and now 22".

"Pearl Media is always looking to bring its clients the newest and most innovative ways to bring their messaging to the street. Magnetic and their 3D products provide our clients with an original opportunity to literally stop consumers in their tracks and create a unique experience for their brands that has never been seen before," said Josh Cohen, President.

History Channel's storefront installations are located on 43rd Street at 5th Avenue and 382 West Broadway between Broome Street and Spring Street in New York City. The installations will be on display from May 18, 2009 through June 14, 2009.

For additional information or to schedule interviews please contact Scott Gerber at scott(at)magnetic3d.com or visit http://www.magnetic3d.com.

About Magnetic Media Holdings
Headquartered in New York City, Magnetic is the world's leading end-to-end solution provider of auto-stereoscopic 3D displays and 3D digital media products and services. Our patent-pending hardware and software solution modifies flat panel displays enabling them to show high definition 3D video content without the need for any special eyewear. This state-of-the-art platform not only provides the convenience of displaying traditional 2D content from any source but features the turn-key ability to seamlessly integrate, and present, an intense 3D viewing experience in our revolutionary Enhanc3Dâ„¢ format.

About Pearl Media
Pearl Media converts vacant retail space into advertising installations equipped with everything from large format, cutting edge, graphic design to sound, video and interactive camera systems that interact with the viewer. All this is carried out right in the heart of the consumer domain. There is no other outdoor medium that can provide pedestrians with an experience to be so close to, or interact directly with, your advertisement.


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Scott Gerber
Magnetic 3D
212 747 0770 ext. 101
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