In today’s market, strategy is about so much more than just advertising in the traditional sense. So our aim is to broaden the charter of the Festival and the Strategy Committee to reflect that.
New York, NY (Vocus) August 26, 2010
The Jay Chiat Strategy Festival, the world’s first international festival of strategic thinking, will be held October 11-13, 2010, in Miami, it was announced today by the 4A’s and its Strategy Committee.
- Andrew Delbridge, chief strategy officer, McKinney, has been named chairman of the 4A’s Strategy Committee responsible for programming the Festival that recognizes the role of strategy in building brands, businesses and markets.
- During the two-day celebration of brilliant communication and the strategic thinking that made it possible, Festival participants will get an insider’s view on how transformational thinkers find their inspiration and make things happen — from technology strategy, social media strategy, communications/media strategy and design strategy to for-good strategy, brand experience and research innovation.
- The Festival will also feature the 2010 Jay Chiat Awards for Strategic Excellence. Open to brilliant strategic thinkers, including creative agencies, media companies, research organizations and more, the awards honor the best examples of strategic thinking from around the world. Nearly 50 judges from agencies and clients participated in the extensive judging process and short-listed 51 finalists from 10 categories. Gold, silver and bronze winners will be announced Monday, October 11, the opening night of the Festival; Grand Prix will be presented on Wednesday, October 13. View the complete shortlist here.
- Content at the Festival will feature thought leadership and inspirational, interactive presentations across 10 different strategy categories that reflect the transforming communications landscape. It will showcase thinking that has never been seen before — that has challenged convention, changed culture or changed the world.
Nancy Hill, president/CEO, 4A’s:
“As the advertising and marketing communications landscape continues to change, strategy has never been more essential to a brand’s success. We’re proud to launch the Jay Chiat Strategy Festival and proud to have a strategist of Andrew’s caliber helm the Strategy Committee as it oversees this new Festival.”
Andrew Delbridge, chief strategy officer, McKinney:
“In today’s market, strategy is about so much more than just advertising in the traditional sense. So our aim is to broaden the charter of the Festival and the Strategy Committee to reflect that. As a result, this year’s Jay Chiat Awards include a number of new categories that are representative of the incredible diversity of the disciplines that now make up communications strategy.”
2010 Jay Chiat Awards Short List:
Judges/Teams for 2010 Jay Chiat Awards:
About the 4A’s
The American Association of Advertising Agencies is the national trade association of the advertising agency business. The 1,196-member agency offices it serves in the U.S. employ 65,000 people, offer a wide range of marketing communications services and place 80% of all national advertising. The management-oriented association helps its members build their businesses and acts as the industry’s spokesman with government, media and the public sector. For more information, visit our website at aaaa.org.
McKinney is an independent advertising agency focused on game-chaining ideas that make extraordinary things happen. McKinney is reinventing the conversation between people and brands through the integration of offline, online and social media and through the relevant application of new technologies.
Founded in 1969, the Durham, NC-based agency’s clients include Coldwell Banker, Abbott Nutrition’s EAS, Gold’s Gym, Nationwide Insurance, Newell Rubbermaid’s Aprica, Nike, Partnership for a Drug-Free America, Qwest Communications, Sherwin-Williams, Travelocity and Brown-Forman Corporation brands Bonterra, Chambord, Sonoma-Cutrer, Southern Comfort and Tuaca. For more information, visit mckinney.com or McKinney’s blog at fivewords.mckinney.com.