Inaugural Branding and Marketing Summit (BAM)® to Dissect and Analyze Brand DNA
Santa Monica, CA (PRWEB) July 12, 2023 -- Bicoastal award-winning marketing and public relations firm Marketing Maven and HOW CREATIVE®, the boutique, full-service business and branding firm, are focusing on analyzing effective Brand DNA at their first annual Branding and Marketing (BAM) Summit® in September 2023.
The event will take place at the Annenberg Community Beach House in Santa Monica, CA, September 21-22nd. Section three of the BAM Summit® will be led by HOW CREATIVE®’s Founder Howard Lim and focus on three modules that give attendees invaluable tools to instantly improve both their business and brand and to better connect with current and future customers with their brand DNA.
The branding modules featuring successful case studies will include:
• Module 1: Branding Introduction –
Branding is the process of creating a unique identity for a product, service, or company in the minds of consumers. It involves developing a set of distinctive features that will set the brand apart from its competitors and make it more appealing to customers. These brands have all been successful in creating a strong identity in the minds of consumers. They have done this by developing a clear brand personality, consistent visual identity, and set of brand values that resonate with their target audience.
• Module 2: Brand Position Statement –
A brand positioning statement is a short, clear statement that summarizes what your brand is, who it's for, and what makes it different from the competition. It's a powerful tool that can help you to:
• Align your marketing and sales efforts. When everyone in your company understands your brand positioning statement, they'll be able to communicate it consistently to customers.
• Differentiate your brand from the competition. A strong brand positioning statement will help you to stand out from the crowd and attract the right customers.
• Guide your product development and marketing strategy. Your brand positioning statement should be the foundation for all of your marketing decisions.
• Module3: Brand Experience –
Building a great branding experience takes time and effort, but it's worth it.
• Use storytelling: Stories are a powerful way to connect with people on an emotional level. Use storytelling in your branding to create a connection with your customers and help them understand your brand's values.
• Focus on the customer journey: The customer journey is the series of steps that a customer takes before, during, and after they interact with your brand. Make sure that your branding experience is consistent throughout the customer journey.
• Be data-driven: Use data to track the effectiveness of your branding efforts. This will help you see what's working and what's not, so you can adjust your strategy accordingly.
Lim will use his 35 years of business development and Fortune 500 brand experiences to help attending businesses get positioned properly to attract their ideal customer or buyer. He will demonstrate how a brand can increase revenue and expand market share and how to use business scaling and growth strategies to create a greater ROI.
“At the BAM Summit, we will look at how to get to the root of your brand in order to accentuate its strengths and bring it the worldwide audience it deserves quickly and effectively,” says Lim. “I’m excited to share these branding secrets with today’s movers and shakers in the branding and marketing industries.”
You can register here: BAM SUMMIT (bamsummits.com).
Join the next webinar about the Summit on Thursday, August 3 at 12noonPT: https://us06web.zoom.us/webinar/register/WN_hoPembhTRqupn6cPu2rKDQ?utm_medium=email&_hsmi=2&_hsenc=p2ANqtz-9YQT6iDJVR6t-LCPp8PpjdV20fYBsmRjWI96gmYaqrNuW51VBZh39hLLP40tjEhiWI1YJfbft89CXUpMAZyYExs0w1-w&utm_content=2&utm_source=hs_email#/registration
About Marketing Maven
With offices in Los Angeles and New York, Marketing Maven is an award-winning full-service international marketing and communications agency. Nationally recognized as a trusted communications partner, Marketing Maven specializes in public relations, brand strategy, social media, digital, media relations, event marketing, market research, minority marketing and search engine optimization. Marketing Maven leads the industry in utilizing advanced metrics to measure marketing reach and providing competitive analysis unparalleled in the industry. Offering strategic counsel, we see the big picture and use creative tactics to achieve results. For additional information about Marketing Maven, visit http://www.MarketingMaven.com.
About HOW CREATIVE®
HOW CREATIVE has developed, implemented, and refined a comprehensive system for building a successful, world-class business. Using our proprietary SIM System™, we integrate Strategy, Implementation, and Management into a seamless process that can be successfully applied to every aspect of your brand.
By identifying a company’s hidden potential and shifting its trajectory for exponential growth, our streamlined, highly effective approach is as economical as it is efficient, offering more value for your dollar while increasing market share. Faster than conventional strategic planning, branding, and marketing methods, our unique approach collapses time for accelerated outcomes, increasing company profits, value, and opportunities. For additional information about HOW CREATIVE, visit http://www.HOWCREATIVE.com.
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Frank Tortorici, Marketing Maven Public Relations, Inc., http://www.marketingmaven.com, 19088758908, [email protected]
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