“Empowering Generation Z” to Be Released by Mediaplanet Publishing as Special Section Within USA Today
New York, New York (PRWEB) July 17, 2013 -- Teenagers are confronted with challenges, changes and choices every day. While the teenage years harbor many of our fondest memories and milestones, statistics show that these may also be the most dangerous years of a person’s life. For example, there has been a 33 percent increase in prescription drugs over the last five years, 55 percent of 18-year-olds are sexually active, and driving is the number one killer of teens. The looming statistics are reversible and preventable, however, with proper education and communication between parents and teens.
This summer in collaboration with the National Safety Council, The Jed Foundation, and Substance Abuse and Mental Health Services Administration and Students Against Destructive Decisions, Mediaplanet’s “Teen Health and Safety: Empowering Generation Z” campaign will reach over 2 million people through a dual platform distribution strategy in both print and digital. Through the campaign, Mediaplanet is determined to spark the conversation that will turn these statistics around.
The publication will serve not only as a guide for parents of today’s teenagers, but also as an awareness campaign for Americans everywhere to invest in the health, wellness, and happiness of this unique generation. With the prosperity of our future hinging on success of these future leaders, it is imperative that we address their needs and invest in their wellness.
Readers will find a variety of topics within the publication such as:
- Interview with Pattie Mallette, mother of teen sensation Justin Bieber and author of Nowhere but Up, on parenting a teen, and her trials as a teen,
- Interview with teen actress and singer-songwriter Miranda Cosgrove on life as a teen and student today,
- National Safety Council’s advice on staying safe on the road,
- The transition from high school to college from The Jed Foundation,
- Financing college,
- And the importance of parent-to-teen communication from Students Against Destructive Decisions.
For more information about the publication or to learn about opportunities to get involved, contact:
Jacquelyn D’Avella
Senior Publisher
Jacquelyn.davella(at)mediaplanet(dot)com
646-755-7958
Jacquelyn D’Avella, Mediaplanet, http://www.mediaplanet.com, 646-755-7958, [email protected]
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