AdMonsters’ OPS Markets Conference Opens Next Week At New York City’s 82 Mercer

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Digital marketing leaders will discuss and debate programmatic trading and data-driven strategies that will build the future of digital media.



"We look forward to a highly interactive discussion about the increasing automation of the online advertising marketplace," said Bowen Dwelle, Founder & CEO of AdMonsters

OPS Markets, the one-day conference from AdMonsters that explores how digital strategists can best use audience data and technology to automate and integrate the buying and selling of online advertising, returns to NY for the third year next Thursday, April 4, 2013.

OPS Markets provides a wealth of knowledge, networking and real-world solutions to digital marketing leaders, and is focused on the technology landscape and methods behind new real-time advertising markets.

“Programmatic trading and data-driven strategies have become essential components of digital advertising,” said Rob Beeler, Vice President of Content & Media for AdMonsters. “But getting these tools to work optimally for all the players – publishers, agencies and brands – presents the true challenge. At OPS Markets, we’ll disseminate these strategies and clarify how to put them into action.”

Bowen Dwelle, Founder and CEO of AdMonsters said: “We’re excited to bring OPS Markets back to NY for it’s third year and look forward to a highly interactive discussion about the increasing automation of the online advertising marketplace. The support we’ve received from our sponsors is testament to the fact that we’re experiencing a sea-change in how digital media is bought and sold.”

Conference sessions include:

Who Saw That? The Plausibility of Viewability
UM's Mitchell Weinstein and Blogher's David Rowley want to dispel the notion that all publishers hate viewability while all agencies love it. Rather, they argue there's a moist and juicy middle with opportunities, issues and benefits for both sides. This session will hit on the variety of tech approaches to viewability, the tool's overall usefulness and whether viewability can actually herald higher CPMs.

A Bank That Thinks Like a Publisher
When JPMorgan Chase sought a model for optimizing its impressive data reserves, it found an unlikely but highly appropriate archetype: publisher ad operations. Michael Stoeckel, Head of Ad Operations for the Digital Marketing Group, lifts the curtain on the development of JPMorgan's data circulation strategy and the financial giant's increasingly data-driven marketing operations.

Great Expectations: The Potential of Social Data
The opportunity to withdraw analyzable, actionable data from word-of-mouth marketing has been the holy grail for digital advertising professionals. To many it seems a fruitless quest, especially when challenges such as extraction appear insurmountable thanks to the data-hoarding efforts of platform providers. Still, brands and agencies are making progress while forthcoming APIs suggest a brighter future. Deep Focus' CEO Ian Schafer and a guest examine the ever-increasing potential of social data and how it could upturn the status quo in digital advertising.

Keynote speakers include:

Kristine Welker, VP and CRO of Hearst Digital
Amanda Bicofsky, Investment Banker of LUMA Partners
Jules Polonetsky, Director and Co-chair of Future of Privacy Forum

Session speakers include:

Jonathan Glick, CEO and Founder, & Claudia Page, VP of Operations, Sulia
Ian Schafer, CEO of Deep Focus
David Rowley, Director of Ad Operations of BlogHer
Mitchell Weinstein, SVP, Director of Digital Operations of Universal McCann
Christine Peterson, U.S. Director of Media of LBi
Jason Lopatecki, CSO, TubeMogul
Alex Gardner, VP of Platform Solutions of INDEX Platform by Casale Media

View the full conference schedule.
View the full speaker list.

Sponsors supporting OPS Markets include: isocket, Evidon, OpenX, DoubleClick by Google, AdTruth, TubeMogul, LiveRail, Index Platform by Casale Media, Outsourced Ad Ops,, LiveIntent and Operative.

OPS Markets registration is currently open. Pases are available for $895 before April 3 and $995 on the day of the conference.

For more information on AdMonsters conference sponsorship, contact Dan Halioua, at
dhalioua(at)admonsters(dot)com or 917-428-8085.

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About AdMonsters

Founded in 1999, AdMonsters is the global leader in providing strategic insight on the future of digital media and advertising technology through its conferences, website, research and consulting services. AdMonsters focus is on media operations, monetization, technology, strategy, platforms and trends. Its conferences and website are the meeting place for this dynamic and expanding community to connect, gain insight, develop best practices and exchange thought leadership. AdMonsters conferences include AdMonsters Publisher Forum, OPS, OPS Markets, OPS Mobile, OPS TV and AdMonsters Screens. All AdMonsters conferences are focused on developing actionable solutions and best practices in response to today’s digital media challenges. They follow a core set of values: focus, quality and community to provide a uniquely valuable forum where industry experts lead sessions and create open dialogues, and where participants share best practices, explore new technologies and build relationships with their peers.

Media contact:
Stacy O’Connell, VP, Marketing
tel: +1 415 480-4114

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