A recent study by Knotice indicates that email marketing campaigns that do not utilize mobile-friendly correspondences may lose as much as 50% of readers.
New York, NY (PRWEB) June 27, 2013
Ajax Union, an SEO company in New York that specializes in helping small businesses with anything from keyword research to email marketing, is encouraging companies to ensure that their marketing campaigns utilize emails that are readable on mobile devices. To this end, Ajax Union has recently updated both its email marketing plans and EmailSpark, its email marketing tool, to include optimization for smartphones, tablets, and other mobile devices.
“In the ever-changing world of search engine optimization, popular techniques can quickly become outdated. Though email marketing remains one of the most effective ways to reach out to new and existing customers, its efficacy depends largely on whether the campaign utilizes mobile-friendly emails. Ajax Union’s email marketing plans help ensure maximize effectiveness by creating emails that can be read on all devices,” said Yehuda Apfelbaum, Executive Vice President at the small business internet marketing company.
A recent study by Knotice indicates that email marketing campaigns that do not utilize mobile-friendly correspondences may lose as much as 50% of readers, which can significantly impact the effectiveness of the campaign. As a result, Ajax Union is encouraging companies to create emails are readable on all devices. The NY-based SEO company is also reminding small businesses that one of the easiest ways to ensure mobile compatibility is to sign up with a search engine agency like Ajax Union or to utilize a program like EmailSpark, the agency’s email marketing tool.
Email marketing plans from Ajax Union offer a number of different options for ensuring mobile compatibility. When creating emails, the small business internet marketing company focuses on designing an email that can easily be read on smartphones or tablets. This includes a structure that loads well on smaller or oddly-sized screens, with images that won’t stretch regardless of the screen’s size or shape. Any link embedded in the email is conveniently located and easily accessible even to those with a touch screen, providing mobile users with a quick way to find out more about the product or service mentioned in the email. Ajax Union can also create a separate mobile-friendly email in addition to the regular email, and then provide a link to allow users to choose which version they prefer.
For more information about mobile-friendly email marketing or for help creating emails that are compatible with smarthphones, tablets, and other devices, call Ajax Union at 1-800-594-0444. The company can also be contacted via its website or through email, and it is also available on a variety of social media networking sites, including Facebook and Twitter.