Aprimo Announces APEX Award Winners for Marketing Innovation at Aprimo Summit 2008

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Boehringer Ingelheim Pharmaceuticals, Inc. and Intel Corporation among Winners for Top Honors in Excellence in Enterprise Marketing Management as Aprimo celebrates its 10th Year at Customer Event.

As we celebrate Aprimo's 10 year anniversary of developing solutions to empower and accelerate marketing productivity, we are especially proud of our 2008 APEX honorees

Aprimo, Incorporated, a global provider of software for Enterprise Marketing Management (EMM), today announced the winners of the Aprimo Excellence (APEX) Awards. The awards were presented at the Aprimo Marketing Summit 2008, held Jan. 28th - 30th at the Intercontinental Hotel in Miami. The event recognized companies that most successfully demonstrate innovation and measurable success in the use of Aprimo's suite of marketing applications, designed to improve and accelerate marketing productivity.

Among the 2008 APEX award winners:

  • Boehringer Ingelheim Pharmaceuticals, Inc. for showing business results in the replacement of a paper based manual review and approval process.
  • Intel Corporation, for its centralized system to better manage marketing financials, tracking, marketing execution accountability and improved planning accuracy.

"As we celebrate Aprimo's 10 year anniversary of developing solutions to empower and accelerate marketing productivity, we are especially proud of our 2008 APEX honorees," said Bill Godfrey, CEO and Co-founder of Aprimo, "They are each shining examples of our brand promise in the market to cultivate customer success and loyalty, and they are leaders in marketing for their respective industries. The winners' achievements are a testament to our products, our Aprimo Global Services organization, and our consulting partners who help our customers achieve real business value."

Aprimo's Marketing Summit was attended by over 315 marketing and technology professionals. It is one of the largest events in the U.S. that focuses on the business results that can be achieved with Enterprise Marketing Management technology and best practices. It showcases the innovation of Aprimo customers and partners through case studies, best practices, demonstrations and discussions on its best-in-class marketing technology and marketing thought leadership worldwide.

The Aprimo Marketing Summit 2008 Product Pavilion was sponsored by: Accenture, Covario, EMMcare, Hitachi Consulting, IBM, Kodak, MarketSphere, Quaero, SPSS and WebTrends.

Aprimo is a leading provider of marketing software and services that enhance the productivity and performance of marketing organizations. Aprimo's integrated suite of applications, Aprimo Enterprise, improves alignment across the Marketing Value Chain (the business processes that connect corporate, brand, field marketing, and external marketing suppliers and agencies) and enables the execution of multi-channel marketing campaigns. Aprimo Enterprise is based on the Enterprise Marketing Backbone, Aprimo's innovative service oriented architecture (SOA), which eliminates marketing as an island of information within the enterprise. Aprimo provides solutions primarily to large enterprises and medium-sized businesses worldwide, including some of the largest companies in the automotive, consumer packaged goods, financial services, life sciences, retail, technology and telecommunications industries. For more information call + 1.317.803.4300 or visit http://www.aprimo.com.

Media Contact:
Laura Hupp
Marketing Communications Manager

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