The numbers that support the importance of a mobile friendly website to small local businesses are staggering
Atlanta, GA (PRWEB) November 30, 2012
For most Atlanta small and medium sized businesses the realization has finally sunk in that having a website is an absolute must in order to compete in today's changing marketplace. However, a recent study released by search engine giant Google raises the bar. According to Google, websites that are mobile-friendly produce an average 75% higher rate of engagement (revenue, page views, etc.) per visit for mobile users. Now What? Studio, a leading web design services company in Atlanta believes that this has huge implications for Atlanta small businesses.
"The numbers that support the importance of a mobile friendly website to small local businesses are staggering" says William Colvard, Principal and Co-Founder of Now What? Studio. "There are lots of statistics out there that support just how important mobile web use is but you really only have to look at the things that Google is uncovering about search patterns to get an idea of just how much this could impact small businesses in Atlanta".
Colvard is referring to a Google’s study “Mobile Sites Drive Growth For Small Businesses”. In that report Google states that by 2015 more Americans will access the Internet from a mobile device than from a desktop. It also reports that consumers take action on mobile friendly websites – with 1 in 5 visits to a mobile website results in an immediate call to the business.
Their advice is that it is essential for all businesses get their sites prepared for the mobile movement.
These statistics make a compelling case for any Atlanta small business to optimize their website for mobile users, but Now What? Studio Co-Founder Ken Morris admits it can be a hard sell to cash strapped Atlanta business owners. "For many of these business owners it may not have been that long ago that they paid other web design companies in Atlanta to build a website for them, and often the last thing that they want to hear is that they need to have it updated again. So they put the idea on the backburner, but as the Google report shows, doing so may end up being a big mistake – because there is significant evidence that mobile websites can have a very positive impact on a small businesses bottom line.
Says Morris, "What we’re trying to do is reach out to these business owners and let them know that optimizing their current site for mobile users is not anywhere near as complicated as they think. For an experienced web design firm in Atlanta this kind of optimization can be achieved without having to 'rip apart' the structure of a business' current website. We can make an existing website mobile-ready and extremely mobile friendly often times within a week.”
To learn more about mobile optimization and the other website design and marketing services that Now What? Studio offers please visit http://www.nowwhatstudio.com
ABOUT NOW WHAT? STUDIO:
Now What? Studio is an Atlanta marketing agency that uses its experience with clients like Coca-Cola, Heineken, Tic Tac, and Mrs. Smith’s to provide affordable Atlanta web design services, marketing, graphic design, public relations, and social media marketing for Atlanta small businesses. The Atlanta marketing firm offers a money back guarantee and can be reached at (678) 404-9428.