Travelers stats by www.rentalo.com reveal traveler’s interests, behavior and demands when visiting Australia, and staying in vacation rentals, bed and breakfasts, and hotels.
Miami, FL (Vocus) January 17, 2010
Rentalo.com, a leading online lodging directory, has recently performed an in-depth market analysis on nearly 700 traveler’s inquiries submitted from July 2008 to January 2010 requesting accommodations in Australia’s top vacation destinations. In an effort to educate the travel industry, the lodging website has decided to publicly share the results of the study which reveal consumer’s travel interests, behaviors, and demands. Travel experts and media publications may also benefit from this information. Below you will find the results of the study for the top two vacation destinations in Australia.
Sydney, New South Wales
Sydney is a popular romantic destination, and we can infer this because 31.3% of the inquiries received are from parties of 2 adults. Sydney is also popular for family vacations and large group gatherings with 24.9% of the inquiries coming from 4 or more adults, and 20.8% from families with children. 13.2% are from people traveling alone.
29.2% of the travelers visiting Sydney are budget conscious with an average budget of $186 USD per night. 70.8% are leisure or business travelers with little or no budget constraints.
51.3% plan their vacation 3 or more months in advance. 21.42 % plan their vacation 1-2 months in advance, and 26.19 % plan their vacation within 30 days prior to arrival (last minute). You can conclude from this that vacation planning for the majority of the travelers occur 3 or more months in advance.
46.3% vacation for more than a week, 10.8% for a week, and 42.9% stay less than a week.
The peak month to visit Sydney is December with one fourth of the inquiries requesting arrival dates during this month.
Results showed that 86% of travelers submitting inquiries were interested in receiving offers from nearby destinations such as Woollahra, Rosehill, Randwick, Lane Cove, Ashfield and Chatswood.
To check our comprehensive lodging inventory and compare offers on Sydney vacation rentals, bed and breakfast, and hotels, please visit rentalo.com.
Melbourne is also a popular romantic destination with 46.3% of the travelers’ inquiries from parties of 2 adults. 28.1% from families with children, 5.8% from people traveling alone, and 1.7% from people planning family reunions and larger groups with 4 or more adults and children.
59.4% of the travelers visit Melbourne during the winter months (January thru April).
42.1% plan their vacations with 3 of more months in advance. 25.6% plan their vacation 1-2 months in advance, and 24.8% plan their vacation within 30 days prior to arrival (last minute).
80% of trip planners visiting Melbourne are leisure travelers with little or no budget constraints. 20% of the travelers are budget conscious with an average budget of $186 USD per night.
55.7% of the travelers visiting Melbourne stay for more than a week, 19.8% for weekly stays, and 24.8% for less than a week.
50% showed interest in comparing offers from hotels, bed and breakfasts, and vacation rentals, but only 21% showed interest in receiving offers from nearby destinations including Prahran, Tullamarine, Wantirma, Noble Park, Rowwille and Dandenong.
To check our comprehensive lodging inventory and compare offers on Melbourne vacation rentals, bed and breakfasts, and hotels, please visit rentalo.com.
Other top vacation destinations in Australia are Port Douglas and Cairns in Queensland.
In today's fast paced world, information availability plays a definite role in consumer decisions. “The idea behind providing statistics on popular destinations is to allow travelers to make informed decisions as far as when to travel and what lodging type to choose,” says Gabriel Amorocho, Marketing Manager for Rentalo.com. “If people are correctly informed, they will have the opportunity to better plan their trips, taking into account such variables as best time to travel, budget, and lodging alternatives, therefore getting the most out of their vacation. Marketers can also benefit from this information.”
Rentalo.com is a leading online travel lodging website. Its broad inventory of vacation rentals, bed and breakfasts, and hotels is accessible through search engines, RSS feeds, affiliate online distribution partners, as well as thousands of journalists and editors through e-mail, press releases, and travel publications. Through selected partnerships, Rentalo's inventory is available to an online audience of more than 100 million travelers worldwide. For more information, go to http://rentalo.com or call (877) 710-5914, 1(305) 558-5577.
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