We are pleased to bring Joe aboard to head up this fast-growing segment of our business. ASI has established itself as a leader in author marketing services, and Joe's experience will prove invaluable as we strive for continued innovation and improvement of services for all authors
Bloomington, Ind. (PRWEB) September 17, 2009
Author Solutions (ASI), the world leader in indie book publishing--the fastest-growing segment of book publishing--is pleased to announce the appointment of Joe Bayern to the position of senior vice president and general manager, author marketing services.
In his new role, Bayern will oversee ASI's author marketing services division--the industry leader in fulfillment of book marketing, promotional, and publicity products and services. ASI's author marketing services have experience rapid growth over the last year.
"We are pleased to bring Joe aboard to head up this fast-growing segment of our business. ASI has established itself as a leader in author marketing services, and Joe's experience will prove invaluable as we strive for continued innovation and improvement of services for all authors," said Kevin Weiss, ASI president and chief executive officer.
Bayern, who has extensive background in growth and strategy leadership in the consumer products sector, joins ASI from Cadbury Schweppes, where he oversaw both domestic and international strategy.
During his tenure at Cadbury Schweppes, Bayern participated in several large-scale business turnaround and transformation initiatives, including the turnaround of Snapple Beverage Group and the acquisition and integration of the largest independent bottling company in the U.S.
For more information about Author Solutions, log on to http://www.authorsolutions.com, or call 877-655-1722.
About Author Solutions, Inc.
Author Solutions, Inc. (ASI), an Inc. 5000 company, is owned by Bertram Capital Management LLC, and is the world leader in indie book publishing--the fastest-growing segment of publishing. ASI's self publishing brands, AuthorHouse, AuthorHouse UK, iUniverse, Trafford, Xlibris, and Wordclay, have helped more than 85,000 authors self publish, promote, and bring to market more than 120,000 new titles. Headquartered in Bloomington, Indiana, ASI also operates offices in Indianapolis and Milton Keynes, England. Visit http://www.authorsolutions.com or call 1-877-655-1722 for more information.