Newington, NH Based High Tech Research and Development Firm Launches New Website and Branding

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iMagic, a custom designer and manufacturer of advanced systems and subsystems sold worldwide, has launched a complete rebranding, including logo development, messaging and custom website.

New iMagic Corporate Logo

New iMagic Corporate Logo

These guys do work around the world that very few people can do. They solve the problems that others can't.

iMagic, a recognized world leader in the design of advanced automation and control systems and subsystems sold to major measurement, control and communications companies, has undergone a complete corporate rebranding, including new logo development, new messaging, and a custom, database-driven website.

"Most of our business is based on our reputation and our skill set," stated Joe Fortier, a partner at iMagic. "But we had let our website slide for too long and it was getting to be a liability. We knew we needed to reenergize the brand to better reflect our team's capabilities."

After an extensive search iMagic engaged Harbour Light Strategic Marketing of Portsmouth, NH to help tell their story. "We were blown away by the capabilities that iMagic has," stated Ned Savoie, Creative Director at Harbour Light. "These guys do work around the world that very few people can do. They solve problems that others can't. They're the guys you call when others fail. We just needed to help them tell their story."

To tell that story, Harbour Light redesigned the iMagic logo and corporate identity, then integrated those designs into a custom website with a content management system to simplify future updates. All new copywriting and an animated Flash header create a dynamic personality for the site. "Harbour Light took the time to understand who we are and what we do," stated Moe Vincent, a partner at iMagic. "The site is now a direct reflection of our personality as a company, and highlights our skill set and the quality of work we do."

About iMagic
iMagic is a recognized world leader in the design and manufacture of advanced systems and subsystems for mission critical projects around the globe. Their work protects their customer's fortunes, facilities, and in some cases, lives. These systems are employed in power plants, offshore platforms, chemical factories, communications systems and industrial combustion systems. They are based in Newington, NH.

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Joseph Fortier
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