Avatar Costumes Beat Out Michael Jackson and Joker

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Avatar costumes are quickly becoming the top selling Halloween costume for 2010. Due to licensing issues and domestic production, delayed shipments leave retailers scrambling to get their shelves stocked in time for the Halloween rush.

For the past two years, The Joker has been the hottest costume around. This year it appears Avatar costumes will claim #1 as most coveted costume.

Avatar costume orders have already exceeded those of previous year top sellers Michael Jackson and the Joker. Due to licensing issues, Avatar costumes are one of the few costumes being produced domestically, and demand is higher than most anticipated. Retailers are expecting Avatar costume sales to hold strong through the Halloween season, with a passionate customer base seeking a costume in limited supply. In 2009 shelves were cleared out of Michael Jackson and Joker costumes, with rush orders being sent out as late as the day before Halloween.

Pandora's box has been opened, and retailers are anxiously awaiting delivery. While some costumes have begun to ship, including Jake Sully and the Avatar makeup kits, online stores are encouraging customers to put their orders in now. "Costume shoppers are placing orders early, and they know exactly what they want." says Chris Miller, owner of MrCostumes.com, a leader in the online costume industry. "We saw great enthusiasm for Avatar costumes from the moment it hit theaters" says Miller. "For the past two years, The Joker has been the hottest costume around. This year it appears Avatar costumes will claim #1 as most coveted costume."

Avatar costume demand will far exceed supply, and many smaller stores and temporary Halloween establishments may be left with only a handful of styles and selection at best. The licensing was firm on color, detail, and quality of Avatar costumes, ensuring that customers will be pleased with their purchase. With the box office success of Avatar, and the decade of commitment that went into the creation of the film, the Avatar industry will settle for nothing less than the best. Michael Jackson Thriller costumes and the top selling Grand Heritage Joker costumes will just have to Beat It.

Find Avatar, Joker, and Michael Jackson costumes before the rush begins at MrCostumes.com.

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Jeanette DiCamillo
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