Datalogic Scanning Wins Major Sales Contracts, Exceeding $35M, with each of the Top Ten Global Retailers

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The Magellan brand of scanners is now installed in all of the largest retailers worldwide.

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Our customers tell us consistently that they can install a Magellan scanner and forget about it

Datalogic Scanning Inc. is pleased to announce that as a result of several recent sales wins, the Magellan® brand of retail point-of-sale (POS) scanners has officially been selected for deployments by every one of the top ten retailers, worldwide, in the last twelve months.

“Our customers tell us consistently that they can install a Magellan scanner and forget about it,” said Matt Schler, General Manager for Retail Fixed Scanning. “Retailers continue to choose Datalogic Scanning products because of our established heritage of product reliability and innovation, coupled with over 35 years of experience in the retail industry.”

Datalogic Scanning is the recognized worldwide leader in high-performance retail point-of-sale scanners. For the last three years running the company was the worldwide leader in total global shipments of stationary bar code scanners, as measured by Venture Development Corporation (VDC), an independent technology market research and consulting firm.

“It is gratifying to continue to have the value of our products validated in the worldwide POS market with over $35M in recent commitments. We are proud to provide proven, best-in-class, retail POS scanners and scanner/scales to such a respected group of companies,” said Bill Parnell, President and CEO of Datalogic Scanning, Inc. “We have long been known for high quality, reliable products; dedicated people; and flexible, responsive customer service.”

Facts about the Datalogic Scanning Magellan family of POS scanners:

  • A Datalogic® bar code scanner is installed every 36 seconds.
  • Over 1.5 million Magellan scanners have been installed in the last 10 years.
  • Over 4,500 customers have chosen the Magellan brand.

For additional information about Datalogic Scanning products, please visit , call +1-800-695-5700 (toll-free in the USA only) or +1-541-683-5700.

About Datalogic Scanning, Inc.
Headquartered in Eugene, Oregon, Datalogic Scanning, Inc. is the recognized #1 worldwide leader in high-performance fixed position retail point-of-sale scanners and the #2 global market leader with the most complete line of general purpose and ruggedized handheld scanners.

Datalogic Scanning, a division of the Datalogic Group, serves multiple industries throughout the retail supply chain and distribution channel as well as manufacturing, government, healthcare, banking and finance sectors with a presence in over 120 countries.

The Datalogic Group is the third largest world manufacturer and leader in Europe for bar code readers, rugged mobile computers, and RFID systems. Datalogic offers innovative business solutions, specifically in the retail, manufacturing, transportation and logistics markets.

The Group has been quoted on the STAR segment of the Italian stock exchange since 2001 as DAL.MI, with headquarters located in Lippo di Calderara di Reno (Bologna). Datalogic has about 1900 employees worldwide, in over 40 countries in Europe, Asia, the United States and the Pacific Rim.

In 2006, the Datalogic Group achieved revenues of 381.6 million Euro, an increase of 85% over the previous year.

Magellan is a registered trademark of Datalogic Scanning, Inc. Datalogic is a registered trademark of Datalogic S.p.A. in many countries and the Datalogic logo is a trademark of Datalogic S.p.A. All other brand and product names may be trademarks of their respective owners.


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Marilyn Junkins

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