2008 Beef Ambassadors Announce "More BEEF in More Places" Video Contest

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The 2008 Beef Ambassadors are encouraging folks to share their enjoyment of beef by submitting videos that show their families and friends enjoying "More BEEF in More Places".

A product’s quality is more than just about the product, it’s about the consumers’ experience with that product

The 2008 Beef Ambassadors are encouraging folks to share their enjoyment of beef by submitting videos that show their families and friends enjoying "More BEEF in More Places".

As part of their year-long terms as representatives of the beef industry, the Ambassadors are challenging beef lovers everywhere to share examples of how they enjoy beef, whether at home, a friend’s house or a favorite restaurant.

"A product’s quality is more than just about the product, it’s about the consumers’ experience with that product," says Leticia Varelas, a Beef Ambassador from New Mexico. "We want people to share that with us."

Videos submitted should be creative and fun examples of enjoying "More BEEF in More Places". Entries are due by April 30 and the winners will be announced May 9, 2008.

Beth Wood, Wyoming Beef Ambassador, reminds consumers, "This is your chance to have a voice with beef producers and tell your beef story."

The contest winner will receive an iPod Touch, and five other finalists will each win a T-shirt. The Beef Ambassadors are promoting the contest on their "Raising the Steaks" blog (http://www.RaisingtheSteaks.com), which is funded by The Beef Checkoff. Guidelines and rules for contest entry are available on the site.

Contact:

Carol Abrahamzon

American National Cattle Women

cabrahamzon @ beef.org

507.724.3905

http://www.beef.org

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