SARASOTA, Fla. (PRWEB) December 9, 2008
R. Charles Murray, the CEO of Beverage Pouch Group and Chairman of the SHOT Spirits Corporation Management team commented, "We are continuing to expand into new markets where our Safe, Secure and Social messages are appreciated over traditional 50 ml bottle packaging. From 2009 the Red Autumn Brewing Company of Edmonton, Alberta, Canada will offer the full range of our ready-to-drink cocktails and spirits as well as being available throughout Jamaica for the holiday season. We are very pleased that our 'Safe' claim ensuring no drugs can be added to the pouch, coupled with our 'Secure' guarantee that no counterfeit ingredients have been used in the original recipe both support the 'Social' message that the negative effects of any binge drinking is reduced due to the lower alcohol content of these ready-to-drink cocktails. These claims are part of our corporate culture of providing enjoyable and responsible drinking at all times. In addition, it should be noted that ShotPak® pouches are eco-friendly and have the lowest carbon dioxide footprint of similar packaging and thus this very modern pouch package continues to be accepted as well as grow in every market demographic we position them into."
The Beverage Pouch Group and the ShotPak® brand are exploiting a market niche by delivering American ready-to-drink cocktails into new export markets where the original recipes are unknown or where all the ingredients are unavailable. ShotPak® brand cocktails are the first USA cocktails to be exported in a patented StandUp pouch in six and 12 pouch multipacks.
Information on SHOT Spirits Corporation:
SHOT Spirits Corporation, an Irvine California based company, since 2003, is a leading innovator of cocktails and straight spirits in Beverage Pouch Group's patented soft portable single serving standup pouches. With over 50 years of combined experience and expertise in alcohol distilling, distribution and field marketing, retail placement and promotion as well as consumer trial and adoption, SHOT Spirits Corporation and Beverage Pouch Group prove to be forerunners in the single serve Ready to Drink (RTD) alcohol category. With the successful launch of premium vodka and rum flavored drinks and four premium distilled STR8UP® spirits, ShotPak® has instantaneously captured national attention in the rapidly emerging $110 billion plus alcohol beverage industry, with distilled spirits showing an 8.1% increase. SHOT Spirits Corporation and Beverage Pouch Group are recognized for being visionaries with their award-winning spirits and revolutionary packaging which gives consumers a cost effective way to purchase spirits without the bulky bottle. For more information about SHOT Spirits Corporation, please visit us at: http://www.shotspiritscorporation.com
Information on Beverage Pouch Group:
Beverage Pouch Group, a Sarasota, Florida based company, since 1996, is the leading provider of StandUp pouches for the beverage industry. BPG is a prolific innovator of pouch designs and structures for life style beverages, including Fortified Waters, all types of cocktails and STR8UP® spirits, wines and draft beers in patented soft portable single serve and sustainable StandUp pouches. The Beverage Pouch Group is truly global with plants in Germany, South Africa, Korea and China. BPG also offers pouch machinery as part of the total system.
The Beverage Pouch Group machines and StandUp pouches are marketed through four divisions: ShotPaQ® for liquors; BevPaQ® for fortified waters, teas, coffees and energy drinks; VinoPaQ® for wines; and BeerPaQ® for draft beers.
BevShot® is BPG's contract packing division. A customer brings their proprietary recipe and BPG's BevShot® division then utilizes their machinery and process to fill that product into patented pouches. This arrangement saves a small company precious capital at times when resources are needed to grow their business by allowing them to meet the financial requirements to begin production without the cost of purchasing their own equipment.
Safe Harbor: Except for statements of historical fact, the matters discussed in this fact sheet are forward looking. These statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. These statements include risks and uncertainties that include the Company's ability to attract and retain distributors; changes in demand for the Company's products; changes in the level of operating expenses; changes in general economic conditions that impact consumer behavior and spending; product supply; the availability, amount, and cost of capital for the Company; and the Company's use of such capital and any additional risks factors as discussed in the reports filed by SHOT Spirits Corporation.
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