Agency Review Consultant Hank Blank of Blank and Associates Completes Jenny Craig Review: Jenny Craig Business Awarded to Young and Rubicam in Irvine, California

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Hank Blank (http://www.hankblank.com), President of Blank and Associates, an advertising agency consulting firm in Laguna Niguel, California recently completed the agency review for Jenny Craig (http://www.jennycraig.com). The account was awarded to Y&R in Irvine.

The agency landscape has changed dramatically over the last few years. Jenny Craig looked at a number of options and many agencies that aren't on the radar, and in the end they found a great partner that showed great passion for their business and great creativity in their solutions for Jenny Craig

    Jenny Craig, a unit of Nestle, spent $60 million in domestic measured media in 2006 and $45 million through August 2007, according to Nielsen Monitor-Plus. That represents a steady rise from $30 million in 2003 and $40 million in 2005.

"Hank Blank was a great asset for Jenny Craig that optimized our agency selection process. He was able to identify a variety of agency resources so we had a broad selection of candidates during the agency review selection," said Steven Bellach, Director of Branding and Advertising for Jenny Craig (http://www.jennycraig.com). "Hank Blank conducted the review in a very professional fashion and was a great resource for Jenny Craig."

"The agency landscape has changed dramatically over the last few years. Jenny Craig looked at a number of options and many agencies that aren't on the radar, and in the end they found a great partner that showed great passion for their business and great creativity in their solutions for Jenny Craig," said Hank Blank of Blank and Associates.

"We are excited that they have selected a partner they feel can help them grow to the next level," said Blank.

The selection process started with a review of approximately 35 agencies including boutique creative agencies, agencies that were part of the Nestle network, and new and emerging agencies. Jenny Craig then had meetings with a shortened list of agencies and then had final presentations from Omnicom's DDB in San Francisco with Venice, California, Butler Shine in Sausalito, California, Publicis & Hal Riney in San Francisco and Y&R Irvine.

About Hank Blank and Associates

Blank and Associates is a Marketing Consulting firm based in Laguna Niguel, CA. He has conducted reviews for a number of companies. Hank Blank has worked for a number of the largest agencies in the world including DDB, JWT and Ross Roy on some of the top brands in North America. For more information please visit http://www.hankblank.com or e-mail Hank at hank@hankblank.com.

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