MJ Gottlieb from N2ITIV Solutions Discusses Eight Fatal Flaws When Trying to Make Money Blogging

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MJ Gottlieb from N2ITIV Solutions lists the top mistakes people make when trying to make money blogging.


“If you provide enough value, eventually people will turn to you for some deeper level of work. That is how things have played out in the past, and I don’t think there has been too much of a shift in that paradigm since, nor do I think there will ever be.

MJ Gottlieb from the entrepreneur and start-up blog, N2ITIV Solutions discusses eight fatal mistakes people make when trying to make money blogging.

Having spent the last twenty-one years running offline businesses, Gottlieb admits he was fortunate enough to meet some successful bloggers along the way who gave him the lay of the land from the beginning as he was completely new to blogging just 10 months ago. John Paul Aguiar from the Money Dummy Blog, and a leader in blog marketing, has been instrumental to the growth of the N2ITIV blog which enabled Gottlieb to gain insight into the major misconceptions people have when starting a business for the first time.

Here are eight fatal flaws Gottlieb believes first-time bloggers make when starting out:

1.    The perception is not the reality: Gottlieb has found that most beginning bloggers have a completely distorted perception when it comes to trying to make money blogging. The truth is it can take 18-24 months to monetize anything online, and that is only if the person is extremely focused, diligent and is making every effort to do it correctly. Making money blogging takes an extraordinary amount of hard and smart work. Gottlieb believes this is the main reason why 80% of people quit blogging within six months after they begin.

2.    Fail to focus on content: When people don’t focus on content, their blogs invariably look like spam, no matter how much they try to disguise it. What the blogger needs to understand is the perspective of the people visiting their blogs. People visit a blog either to learn something that they haven’t learned anywhere else, or to reinforce or rebut something that they have already read. The more valuable content that a blogger provides, the easier it will be to have a favorable response when it is time to come out with a product or service. For example, Gottlieb focuses heavily on what not to do in business which plays perfectly in line with the book he wrote, How To Ruin A Business Without Really Trying, which hits stores this fall.

3. Bloggers tend to focus on what’s hot, instead of their area of expertise: Gottlieb believes people try to ride trends or write about a niche that’s hot to take advantage of a larger audience. There are two major problems with this method. First, the blogger is not focusing on their area of expertise, which is a major issue as they are not adept to talk about what they know. Second, things that may be trending and hot today can just as quickly be outdated and cold tomorrow. Bottom line, a blogger must blog about what they know, and bring a perspective to the table that will keep their visitors on their blog. For Gottlieb, his blog is predominantly focused on raising capital and tips for aspiring entrepreneurs to help get their businesses off the ground.

4.    Lack of engagement: The more a blogger focuses on taking people's money, the less ability that blogger has to build any rapport and trust with the reader. People must believe in people to spend money on them. Gottlieb has spent the first 10 months of his blog offering tips for entrepreneurs and offering advice in business without asking for a dime in return. “If you provide enough value, eventually people will turn to you for some deeper level of work. That is how things have played out in the past, and I don’t think there has been too much of a shift in that paradigm since, nor do I think there will ever be.”

5. Nobody likes a self-promoter: In fact, people tend to run away from self-promoters, whether it is on a blog, on social media, or anywhere else. Business is all about networking and no one is interested in networking with a person who is not offering a two-way street.

6.    Over-promise and Under-deliver: When people are blatantly blogging for dollars, they tend to consistently be in the habit of over-promising and under-delivering whatever it is that they are trying to sell, whether it’s their own product or someone else’s. The problem when selling multiple products, is that if one product fails to deliver on what is promised, there is virtually no chance of the visitor buying anything else on the site.

7.    Lack of focus: Many bloggers try to find affiliate products that are hot and in different markets and try to figure out a way to incorporate those products or services on the same blog. This can be very confusing. The main rule to go by is that people should only try to sell something that matches the content being discussed on their blogs. Trying to sell a wine decanter and a children’s book on the same blog is clearly a major source of confusion.

8.    Selling too quickly: The final mistake Gottlieb sees is when people try to monetize too quickly. This is probably one of the most prominent business mistakes made by first-time bloggers. They need to understand that first and foremost, their readers must believe in the content of the blog, then there must be a time for engagement and then, and only then can there be any discussion on products or services.

N2ITIV Solutions, founded by MJ Gottlieb and Gary O'Neil, is a strategic consulting firm specializing in the implementation of creative business strategies to help aspiring entrepreneurs and small businesses increase their brand awareness and monetize their businesses. The N2ITIV website is a blog for entrepreneurs offering advice learned through Gottlieb and O’Neil’s experience owning and operating five companies over the last 21 years.

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