Internet Marketing Luminaries form BlueGlass

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Expert consultants merge boutiques to form a mid-size agency powered by cutting-edge campaign technologies

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The obvious next step in our evolution was to bring it all together under one roof, so we could create more efficiencies and even greater scale that we simply could not achieve in aggregate

Seven of the world’s most renowned Internet marketing experts rolled up their service firms into BlueGlass Interactive, Inc., a new agency concept that combines proven online marketing strategies and results with a suite of proprietary technologies which, together, set a higher standard for what companies can expect from their online marketing investments.

The new full-service agency operates in four U.S. cities with 40 employees and combined annual billings of $10 million. Clients of BlueGlass include many of the world’s largest marketing services agencies, and companies such as Viacom, Thomson Reuters, NBC Universal, Intuit, Yahoo!, Comcast, New York University and the NFL.

“BlueGlass started organically approximately 5 years ago,” said Chris Winfield, Managing Partner and Chief Marketing Officer of BlueGlass. “Our partners started running into each other in strategic meetings, then as speakers at the big marketing conferences. As the industry evolved, each of us built thriving companies, and we formed a tight business referral network because we realized that there were very few agencies that could actually deliver all of the results that clients deserve time after time. The obvious next step in our evolution was to bring it all together under one roof, so we could create more efficiencies and even greater scale that we simply could not achieve in aggregate.”

BlueGlass executives collectively bring more than 150 years of experience in the most competitive online industries such as consumer brands, pharmacy, personal finance services and gaming. The management team includes Chris Winfield, Chief Marketing Officer, Dave Snyder, SVP of Search, Brent Csutoras, SVP of Viral Marketing, Jordan Kasteler, SVP of Content, Loren Baker, SVP of Online PR, Tony Wang, CTO, and Danielle Winfield, VP of Operations.

Services and Technologies:

BlueGlass offers services in Social Media Marketing, Search Engine Optimization, Online PR, Online Reputation Management, Pay Per Click Marketing, Conversion Rate Optimization, Content Development and Application Development. In every campaign, clients receive expert consulting and the benefit of BlueGlass’ proprietary technologies, which efficiently execute full-scale tactics and provide unprecedented reporting capabilities.

“One of the lessons each of the BlueGlass partners learned over the years is that human capital can only be extended so far, especially in online marketing services,” said Tony Wang, CTO of BlueGlass. “By necessity, we have built one of the most powerful suites of campaign software. The main benefits to our customers are is infinite scalability, our ability to stay on top of dynamic industry changes, and the ability to deliver the best return on investment in the industry.”

Later in 2010, BlueGlass will begin commercializing some of its campaign technology, offering free and subscription-based tools to suit organizations of all sizes.

Announcing BlueGlass LA – July 19-20:

Part of the agency’s mission is to put on events that foster community and learning for Internet marketing professionals and companies looking to learn more about effective website marketing strategies. Ticket sales are open for the first event, BlueGlass LA, July 19-20, featuring many BlueGlass executives and speakers including Ben Huh of Cheezburger Network, Rand Fishkin of SEOmoz, venture capitalist Dave McClure, Neil Patel of KISSMetrics, Vanessa Fox of Nine by Blue, and Greg Boser of 3 Dog Media.

Kurt Foeller
Foeller Communications


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