All Fitness Businesses Should Use These 5 Revenue Streams, Says Boot Camp Marketing Expert

Share Article

Residual revenue streams are the goal of every business owner. By setting up systems to work on auto-pilot, they can then earn greater income without putting in too much extra work. Boot Camp Marketing Expert Sam Bakhtiar, CEO of Fitness Concepts, shares 5 of his top revenue streams here and online at, where he mentors fellow fitness business professionals.

News Image
The best way to predict the future is to create it. - Abraham Lincoln

Residual revenue streams are enabling fitness business professionals to earn greater income, with minimal effort. These programs and systems are set up with minimal cost and effort, but are fantastic ways to raise revenue for expanding an enterprise. Sam Bakhtiar, CEO of the Fitness Concepts boot camps in Chino Hills and boot camp marketing expert, says it wasn’t until he discovered passive income streams that he was able to break the six-figure barrier doing what he loved.

“When I first got started, I was flying by the seat of my pants,” he says. “After years of working 50-60 hour weeks, I realized life is too precious to spend it running in the rat wheel. Now I’ve educated myself and found that there are ways to earn more money ethically and honestly, without changing all that much. My training is all about showing fitness pros how they can make more money, work less, and enjoy the lifestyle they’ve imagined.”

Sam says there are 5 crucial types of revenue streams in the boot camp marketing world:

1.    Different Boot Camp Levels – Structuring a program into “Beginner,” “Intermediate” and “Advanced” levels is an easy adjustment to make. It’s not only a way to make boot campers feel more comfortable – but also an easy up-sell, as people logically follow through the different levels to achieve greater fitness skills.

2.    Related Products – Creating a contest called “The 8 Week Total Body Burn” is a great way to sell boot camp classes on the back end. One can also sell boot campers on the idea of an exciting contest as well. It’s just that easy!

3.    Affiliate Products – The fitness industry lends itself to all sorts of cross-promotional opportunities that add value to a boot camp. For example, there are nutritional / exercise books, vitamin supplements, whey protein, workout clothing brands, exercise equipment, and more.

4.    Referral Programs – Discounts for the referrer and the friend provides instant gratification and boosts the value of a boot camp. People who refer friends are more likely to continue coming to the boot camp for years to come. Also, referral programs are some of the cheapest and easiest promotions to run.

5.    Loyalty Programs – A loyalty program gives customers points every time they purchase something, whether it’s a product or a bootcamp. When they reach a certain number of points, they can get products for free. That keeps existing clients happy and inspires many people to sing like a canary about how great the boot camp is. Free advertising rules!

“One of the things I like to do is offer downloadable e-books and reports on all my sites,” Sam adds. “I get a lot of emails to add to my subscriber list. Usually I offer these reports for a very small sum. The idea that I’m charging, rather than just giving them away for free creates perceived value in my prospects’ minds. Hire a professional copywriter and cover designer. Make it professional. People will buy it and you’ll find a steady flow of dollars coming in.”

For more boot camp marketing advice, trainers and business owners may visit Sam’s blog at

About Sam Bakhtiar
Sam Bakhtiar is a Persian-born American with over twenty years of experience in fitness training and body building. After completing B.S in Premed and Nutrition, Sam also received a degree of doctorate of Chiropractics. Along with being one of the best fitness trainers, Sam is also a business and marketing expert. After establishing a successful fitness training business with substantial income, Sam is helping other professionals in the industry to achieve their business goals. For more information, please contact using the following information.

Sam Bakhtiar
Fitness Concepts

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Sam Bakhtiar
Visit website