The workplace of the future will be less centralized, more mobile, and far more flexible than today’s traditional offices.
San Diego, CA (PRWEB) March 28, 2013
The pros and cons of telecommuting continue to generate headlines, reports Joel Kotkin at Forbes. Companies that want to make their office workspace more efficient and effective may want to approach it the way an urban planner does a city – with various zones for play, concentration, collaboration, socialization and creativity.
Bop Design, a San Diego marketing agency, exemplifies how many companies are adapting their work environments. They believe that unless companies design their offices accordingly, they may not be able to keep up with the evolving needs of their clients or employees.
“About two decades ago, the Internet began transforming our work world by making access to information instantaneous and ubiquitous,” says Jeremy Durant, a principal at Bop Design. “Now, new mobile technologies are kicking that transformation into high gear. With the emergence of smart phones, tablets and powerful data-sharing platforms, people can now work virtually anywhere, with anyone, at any time. As a result, the workplace of the future will be less centralized, more mobile, and far more flexible than today’s traditional offices.”
Instead of isolating people in private offices and rows of cubicles, offices are becoming much more fluid and flexible. Companies are building in lots of open space to encourage creativity and communication. Office furniture is becoming less rigid, more movable, and more comfortable. As people shift from desktops to laptops and tablets, fewer are working at assigned desks or cubicles. Instead, employees are gathering and working where they can be most productive.
Going forward, the work office will no longer occupy a fixed location for increasing numbers of workers. Anyone who has ever answered a business email at home or conducted an important client call from the airport knows that this trend has already begun. As adoption rates for mobile technologies continue to soar, working outside the office on a regular basis will soon become the rule rather than the exception for many employees.
Businesses wondering what their office needs to look like in a mobile technology world should keep in mind that office design includes more than just the layout, furniture, and type of equipment used in the office. It also includes the policies that dictate how, when and where employees perform their work.
For example, at Bop Design all employees have the option to work from home one or two days a week. While management believes it's important for everyone to be in the office on some days, this flexibility enables Bop staff to work more efficiently and contributes to their work/life balance.
The Bop Design phone system is also set up to support a mobile workforce. The company has an office line for clients to call in to, but no landline office phones. Instead, the phone line is a virtual one that automatically forwards calls directly to company mobile phones. This way, employees don't need to worry about setting up call forwarding when they aren't in the office.
All Bop Design employees work with laptops rather than desktops — a necessity when working from home or on the road. And they always stay logged into Skype so they can easily and efficiently communicate with each other regardless of where they’re working.
“We believe that office design plays a key role in our ability to serve our clients well,” says Durant. “And we consider a comfortable, flexible office environment to be essential for productivity and recruiting.”
To learn more about what the office of the future will look like, visit Business Insider.
About Bop Design
Bop Design is a San Diego marketing agency with offices also in the New York metro area. We express a business values through branding, advertising, design and web design. We also help attract a firm's ideal customer through search engine optimization and search engine marketing. The marketing firm's focus is on small businesses that want an external team of marketing specialists to help give their brand an edge in the marketplace.