BoTAX: Will Congress Harm the Self Esteem of America?

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Francis X. Acunzo, CEO and Founder of Acara, a leading US Aesthetic Medical Practice & Medspa consulting firm speaks out against the proposed new BoTax (tax on cosmetic medical procedures) currently proposed by Congress.

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Over the years I have had the good fortune of owning and operating over 70 spas, medical spas and cosmetic practices nationwide.

Francis X. Acunzo and his Acara team of cosmetic medical business experts, speak out against the recently announced tax on cosmetic medical procedures. BoTax, as it has been referred to, will cause more harm than good for the health and self esteem of many Americans. Acara believes that there is a valid alternative to BoTax that would boost tax revenue while increasing the health of Americans and decreasing our health care costs.

“Over the years I have had the good fortune of owning and operating over 70 spas, medical spas and cosmetic practices nationwide. “I estimate that I have touched the lives of over 1 million men and women”, states Francis Acunzo. “Interestingly enough, it has been through cosmetic medical procedures that I’ve seen the greatest impact on people.” He goes on to say, “These procedures transform a person and oftentimes act as the catalyst leading to improved lifestyle change including weight loss, increased exercise and better nutrition -- all of which increases self esteem, confidence, and the ability to face the world with greater strength and focus.”

Additionally, many of the minimally invasive procedures such as BOTOX®, Photofacials and Laser Lipolysis are purchased by a very broad economic market. “These are not services for the rich and famous but the everyday person making a conscious decision to spend their discretionary income to look and feel better.”, states Debra Roberts, Acara’s VP of Marketing.

The Acara team thinks, “Tax cosmetic medical procedures? Why negatively impact something that helps so many American’s self esteem, confidence, and health; especially during this recession.”

“As I tell my team, don’t just state the problem bring me the solution -- so here’s our recommendation to Congress: Tax soft drinks! This will have a positive impact on our nation’s health. The level of soft drink consumption in this country is linked to the growing problem of obesity, especially childhood obesity, and morbidities caused by obesity including diabetes, heart disease, and more. This creates a burden on our healthcare system and costs Americans billions of dollars.” passionately exclaims Mr. Acunzo.

33 states already tax soft drinks at a basic rate of approximately 5.2%. Depending how a federal tax on soft drinks is designed it could potentially generate as much as $10 billion per year in tax revenue versus only the estimated $6 billion over ten years that the BoTax will generate. In addition to bringing in more tax revenue, a soft drink tax would result in other benefits to the American public including: helping to reduce soft drink consumption through effectively increasing the cost to the consumer, increasing the overall health of the American public through reduced consumption and reducing the burden on the healthcare system caused by obesity and the linked morbidities.

Acunzo’s final words on the subject, “Congress, stop before you do more harm than good. Ban the BoTAX.”

About Acara Partners:
Acara offers turnkey solutions to owners, operators, physicians and investors seeking to develop, manage and market their Aesthetic Medical Practice, Medical Spa, or Wellness Center. Acara is led by industry leader Francis X. Acunzo and his team of expert consultants with over 25 years of retail healthcare, medical spa and wellness experience. To learn more visit: or for insight into Acara’s business savvy visit our blog at


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Francis X. Acunzo
Acara Partners
203-488-0028 x303
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